Card Game

The first “luck-based” game to be introduced. Played for a car.

A contestant draws a card from a special deck containing ranges (these days, $1,000 to $5,000). They must come within that amount of the car’s price without going over. One at a time, the contestant draws cards from a traditional deck of 52 cards to increase their bid. Face cards add $1,000; numbered cards add the number multiplied by $100. Aces are wild and can be made any amount the contestant wishes. The contestant may draw as many cards as they wish before freezing. If they freeze within their range without going over, they win the car!

Card Game’s rules have been frequently updated to scale the game with inflation. The set and presentation have changed just as frequently. It’s currently the only casino-themed card game in active rotation. These days they’ll push the car out right next to the prop to give the game some added flair.

Hosted game show segment featuring a contestant about to play the Card Game, with a display showing a bid of $20,000 and a stack of cards on the table.
19th pricing game to debut
S2, July 4 1974 – Present
Likely created by Frank Wayne
S2, Aug 9 1974

It’s an AMC Gremlin!

And Virginia can win it playing the Card Game!

Pick a card, any card! This will determine how close you need to get to the price of the Gremlin without going over.

Virginia’s drawn $900–the second highest amount! In the 70’s, this deck ranged from $200-$1000.

Now Virginia will “bid” on the car by drawing cards. She can draw as many as she wants to get within $900 of the Gremlin’s price, without going over.

Her first card is the Queen of Diamonds! Face cards are $1,000, so we’ll start her with $1,000.

Her next card is the Jack of Diamonds, so we’ll add another $1,000.

Virginia chooses to freeze at $2,000, against the wishes of the audience. Actual Retail Price of the Gremlin…

$3,273, for a difference of $1,273. She should have drawn one or two cards more to get within $900, unfortunately.

S2, Jul 4 1974

The earliest Card Game playings had slightly different rules. For the debut, ALL of the cards were drawn from a special Price is Right deck.

Kathi has to come within $1,000 of the car’s price without going over!

S3 Jul 8 1975

Drawing a 3 adds $300 to the bid!

David’s friends in the audience say that $2,600 isn’t enough, and he should keep drawing!

By 1975 they began shooting the board at an angle to get the car in the shot. The contestant now stands with Bob instead of across the table.

David freezes at $3,600…

Actual Retail Price… $3,988! Both David and his audience compatriots are ecstatic at the win!

S5, Sep 16 1976

They began experimenting with splitscreen reaction shots after expanding to an hour. Judith was just $11 away!

S11 Mar 16 1983

Holly unveils the “NEW” Card Game in 1983… and promptly trips over Bob’s microphone cord ripping it out of his hands!

The “NEW” card game started contestants with a $2,000 bid, and increased the special deck range to $500-$1,000.

An Ace! Under the old rules, it could only be worth up to $1,000, but the “NEW” Card Game allows Jeanne to use this to make her bid whatever she wants. She adds $3,300 to make her bid $6,700 and freezes.

PAINFUL! Jeanne went over by just NINE DOLLARS!

S14, Oct 16 1985

Card Game table number 3!

The new display is compliant with five-digit bids.

S21 May 12 1993

By 1993, the special deck now contains values from $500-$2000. The starting range was increased to $8,000…

S31, Dec 12 2002

…then $10,000…

S33, May 5 2005

…and $12,000! We’re now at Card Game table number 4!

S35, Apr 6 2007

The special deck was also increased to $1,000-$5,000. The higher minimum means winning no longer depends on the luck of the draw if you know the price… although luck can certainly help if you don’t!

S38, Oct 15 2009

Minimum Bid in 2008: $15,000. Smallest possible range: $1,000.

Actual Retail Price of a Chevy Colbalt:

$18,429! Nicole’s a winner!

S42, May 14, 2014 (priceisright YouTube channel)

Card Game disappeared for over two years. The EP at the time, Mike Richards, explained they were “Vegasing up” the presentation and gave a backstage peek at the new set…

…that’s not what they meant by “Vegas up”! Card Game table number 5.

S42, May 14, 2014

THAT’S more like it! What a cool look!

Adam’s frozen at $17,900. The range of winning prices now appears on the monitor. Actual Retail Price of the Volkswagen Golf:

$20,815! Just BARELY made it within the range!

Adam’s going bananas!

S48, Sep 30 2019

To make directing the game easier, the table expanded in 2019. Drew and contestant now stand behind the table, rather than to the side.

A good look at the top of the new table.

S52, July 4 2024

Anthony is not only playing on the Fourth of July… it’s also Card Game’s 50th birthday! He thinks they’re hiding the lone $5,000 card on the far left…

And he was right!

The opening bid fluctuates depending on the car on offer. Today it’s $20,000.

Anthony won this Chevy Malibu LS! Happy Fourth!

S53, Oct 15 2024

These days they roll the car out from Door #1 for a different shot.

Awwwww…. Ronald drew a few cards too many!