El Precio Justo

(The Right Price)

with Carlos Lozano

Spain, TVE, 1999-2001

The first version of TPIR to air in Spain was a weekly 90 to 120 minute primetime edition broadcast on TVE Monday nights starting in 1989, which was a smash hit reaching over 17 million viewers. It ran through 1993.

El Precio Justo channel hopped to Canal 7 for a primetime stint on Saturdays for a season, with interactive home viewer elements.

By 1999, the show had returned to TVE, but as a daily afternoon show inspired by Bruce’s Price is Right. In fact, it used the same set & music, and used Euros for pricing games. Strangely enough, contestants bid in pesetas as previous versions had, and their bids were converted to Euros.

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