The first European version to air, and at 18 years the second longest-running version of TPIR worldwide after the US original. Also known as “OK!”
“OK!” bounced across three different channels over its 18 year run. Its best known host was pop singer Iva Zanicchi, who hosted for 13 years from 1988-2000. She was the first female host in the history of TPIR. After leaving TPIR she represented Italy in the EU’s European Parliament.
The audience is revved up for OK Il Prezzo e GiustoMaking her entrance is Iva ZanicchiThe first pricing game offers a dehumidifier, cordless phone and a microwaveShe’s going to walk the Via del OroIs the missing digit in the phone’s price a 3, 5 or 4?Finally the microwave. Is it 1.554.000 lira, 1.559.000 lira or 1.555.000 lira? She lost, it was 1.559.000Colorful contestants rowWhy is Iva holding her head? This contestant tried to lean his free X against the board, then tried to lay it down on the base of the game before finally getting it rightIs the cheese knife 712.000 or 618.000?A winner is that guy! That would never work over here. They never put the X in the bottomCan the next contestant win 2 giant pieces of art? Nope, the model is wearing some jewelryIn this version of Cover Up, the model moves the digits downIva is amazed that she got 4 of 5 right on her first tryAnd is even more shocked when she got all 5 right in only 2 tries!95 is the number to beat. I don’t know if there were any bonuses for getting 100Ooh! So close!The models do a dance as we go to commercial“We’ll be back in a little bit”Coming around on the turntable is the next item up for bids, just like all IUFBs, a leather bagHome base…just in front of the showcase podiumsThe Danger Price today is 589.000Ah! He blew it on the last pickIva is having a difficult time getting Urbano to make a bid on some hair care appliancesUrbano wins! The audience loves him and chant his name Ur-ban-o! Ur-ban-o!Urbano can win these back packs, binoculars and a European tripNo translation needed hereUrbano had a total of 30.000 on white wine, candies, lotion, Gatorade and hot chocolate. The total of the first 3 products was 32.090 and he loses. Iva has to lift the prices manuallyThe models do a very sexy dance as the doors open on a pair of prizesIn their version of Barker’s Bargain Bar which is the bigger bargain? A tapestry at 730.000 or clothing at 660.000?He picked the tapestry and wins both prizes!Just like Bob, Iva helps Urbano spin the big wheelTime for the final round!Showcase #1 contains a tea set, sofa and TVThe Golden Road lady passed and is bidding on a mini CD stereo, video camera and trip to AfricaShe bid 6.800.000 and he bid 6.100.000She went over by 181.000 and he wins with a difference of 1.846.000The end credit music is “Lei Lei Lei”…a different version of “Chain Chain Chain”. You can see Mark Goodson’s name in the creditsOur winner celebrates as you learn how to apply for tickets to see OK in person
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