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The Prizes

Here’s something rare…an entire showcase behind one door. In this episode from 1974, the showcase consisted of Dacor scuba gear, wetsuits, 50 cans of Chicken of the Sea tuna and…a submarine! Actual Retail Price is…$3,837
Here is a Corvette being offered on a 1990 Christmas episode.
Chantal takes a flying leap from the trampoline to the ground just in time to model these exercise bikes!
Holly, as well as the contestant who could be heard at the time, isn’t sure what this prize is! It’s an amphibious vehicle!
Straight out of the “What were they thinking?!?” file, here is the next item up for bids: one of the world’s ugliest grandfather clocks, modeled by Dian who (appropriately enough) is wearing one of the world’s ugliest gowns! The sad thing is, Dian’s dress and the clock actually match each other!
Here’s Dian modeling a Chevrolet in one of the more popular car backdrops from the mid-70’s.
Check out this unusual prize from 1990, a full size tanning bed!
This Chevy Sprint hatchback was offered on the show back in 1986. It was valued at less than $7,000! It came with standard features, manual transmission, and AM radio.
Bob and Dian explain that the dog pictured on the “Dog Gone Good Gas Pump” has been neutered!
Here’s the first car offered for bids in a ‘Price is Right’ showcase from the premiere episode. Mazda has come a long way, baby!
A nice wide shot of a sailboat sitting behind door number 3, which was the first item up for bids on this 1990 episode.
Here are two prizes revealed for the Any Number game. Instead of showing the smaller prize first, in 1977 both prizes were revealed at the same time. The car was described first, followed by the smaller prize.
The first item up for bids is a lawn tractor, with no model! To the winner also went a supply of soap. Since no model was present, a close up shot of the product was done. We aren’t sure if this was an accident or not.
This is a prize setup for a playing of Master Key from 1983. Nowadays, cars are placed on a riser that highlights the car as opposed to making the car level with the surrounding prizes.
A Master Key prize reveal in the early 1990s. Prizes for this game are still presented the same way today.
It’s Dian showing off a new Lincoln Continental from 1990! Check out the snazzy gold and ivory platform!
The lovely Janice Pennington and two new Ford Festivas from 1990. This was part of a showcase that retailed for only $17,000!!
Dian is modeling this next item up for bid, an original flokati rug from Janis Imports!
This is how cruises were given away in the 1980s. No canvas skins with painted destinations on them — a giant cruise ship prop was used!
After the giant cruise prop was retired, this smaller setup was used to present cruises during showcases and prize reveals.
What does this 1990 Mercury Capri convertible have in common with golden-road.net? One of our members, JMangin, used to drive one! This car’s model has been long since discontinued.
This was part of a showcase skit from 1990. Janice is modeling a spa, and at the same time is being attacked by an alien ship from outer space!
Back in the late 1980’s and early 1990’s, an “Around The World” showcase always was presented this way. Today, a graphic has replaced this lovely presentation.
A Nissan Sentra from 1990, before Price stopped giving away foreign automobiles. Take notice of the strange backdrops behind the automobile!
Ugh! Another classic from Zoe! They probably had a lot full of these electric cars to give away back in the 80’s.
Here’s the famous Africa trip backdrop, before TPIR referred to the junket as a “photographic safari”.
Every TRIP in the house! The trip signs were flipped with an “Every Trip in the House” logo, each in a different color.
Yikes! Looking more like gals waiting for the doctor than game show models, Barker’s Beauties do their best monkey sculpture in a green velvet seating group.
A kit? Could they be more vague? (The prize in question was actually two pairs of Vise-Grip pliers.)
Janice holds up 100 shares of American Motors Corporation stock. Stock was a popular prize in the mid-1970s.
What’s at the end of the Golden Road today? A 1976 Lincoln Continental…a car so big it took all three of Barker’s Beauties to show it off! The actual retail price turned out to be just over $12,000!
Just about once every show, TPIR would mention “The Famous Spiegel Catalog Company”, It became a staple of the show for about five years until the company decided to become more upscale and withdraw their game show support. “Spiegel, Chicago, 60609” is the best remembered tag line of this company, now based in Virginia.
The H.J. Schierich Cabinet Co. of Louisville, Kentucky, flooded TPIR and “Concentration” with two ubiquitous items, their bar base (shown here) and a burner base with four electric burners in the design. The interior of the clam in the old days had the same design as the back side of the turntable. Wonder if that Formica counter glows in the dark?
And with Spiegel on board, all the other catalog houses came out of the woodwork, including Sears, Montgomery Ward, Western Auto, and “The Catalog People”, Aldens, who even concluded their tag with “Chicago 60607”!
For Tom Kennedy’s nighttime syndicated version, the camera dollied across the stage showing an array of prizes. Johnny Olson’s opening spiel was: ‘Here it is, all new…a show sparkling with excitement because a fortune in fabulous prizes may be won tonight…if THE PRICE IS RIGHT!
Here is a picture of the first 2 prizes being offered during a 1990s playing of 10 Chances. What’s unusual about this shot is the fact that the prizes are generally placed on a split platform that is whisked away to reveal a car. Here, 2 prizes are behind a door and the car was revealed by sliding the entire train platform to the left.
An unusual prize being offered behind an unusual place to play Double Prices, door number 3.
A bizarre prize from a Christmas episode from the 1980s. 3 TVs in 1? Furnished by Sampo, no less!

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