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Double Bullseye

The only pricing game to feature two players going head to head in an experimental variation of Bullseye ’72.

Two contestants would take turns bidding on a car. After each bid, the host would say whether the actual price was higher or lower, and the other contestant would get a chance to respond. Bidding continued until somebody hit the exact price, at which they won the car.

Double Bullseye is the only pricing game on The Price is Right to guarantee a winner (and a loser). It only lasted two playings on the nighttime show and four on the daytime show.

Contestants and host onstage during the game show 'Double Bullseye', featuring distinct podiums and colorful background designs.
7th pricing game to debut
S1, September 19 1972 – S1, October 10 1972
Creator Unknown
FAQ
S1, Sep 19 1972
Game show host Bob Barker points towards the podiums while a contestant, wearing a colorful jacket and yellow pants, walks to her designated spot on stage in the "Double Bullseye" game.

Karen’s won her way onstage, but rather than play a game, Bob instructs her to take a spot behind one of those podiums, and he’ll be back with her shortly…

A scene from the game show The Price is Right featuring contestants at podiums bidding on a prize, with an enthusiastic audience in the background.

“Just a moment, you three! I need a second contestant for this game!”

A contestant in a green outfit walks onstage on The Price is Right with enthusiasm, while a host speaks to the audience, surrounded by cheering fans.

Another contestant is called from the audience, and a second One Bid is played while Karen twiddles her thumbs. Minutes later, Diane has also won her way up onstage.

Contestants stand behind podiums during the Double Bullseye segment of game show The Price is Right, with a host engaging with one of them and a model displaying a prize in the background.

Bob explains that Diane and Karen will be going head to head, and one of them will be guaranteed to win the keys Anitra is holding.

A model stands beside a red 1972 Chevy Vega Coupe during the Double Bullseye game on The Price is Right.

Those keys belong to a 1972 Chevy Vega Coupe!

Two contestants standing at podiums during the game show, with the bidding amounts displayed as 95 and 94.

Diane starts the bidding at $2195. Bob informs both of them the price is higher.

Two contestants competing in the Double Bullseye pricing game on stage, with one contestant in green and the other in a multi-colored outfit, showing their bids on podium displays.

Karen responds with $2395. “The price is higher!”

Two contestants on a game show podium, one displaying a bid of 95 and the other 95, with a price tag of 94 visible below, in the Double Bullseye pricing game on The Price is Right.

Diane tries $2495, and the audience begins to ooh and aah excitedly… they know she’s only one dollar off!

Two contestants participating in the Double Bullseye game, with current bids displayed: 95 and 90.

Karen picks up on this, and tries $2490. If they’ve been paying attention, they know it can only be one of four prices… but who will get there first?

Two contestants participating in the Double Bullseye pricing game on stage, with their bids displayed. One contestant wears a green jacket while the other wears a patterned top.

Diane tries $249….1. Can Karen pull it off?

Two contestants reacting with excitement and anxiety during a pricing challenge, with one contestant holding their head in disbelief while the other cheers in victory. The scoreboard shows the bid amount of 94.

Karen yells 94, and bells go off… she’s won the Vega!

A man and a woman stand beside a bright red car, with the man pointing towards the car's windshield while the woman smiles excitedly.

Diane heads back to her seat while Bob takes Karen to examine her new car.

S1, Sep 28 1972
A game show host is holding two cards while a contestant stands behind a podium in the background. The setting is brightly lit with yellow and orange colors typical of classic game shows.

Pat stands anxiously in the background while Bob gets another contestant. By this point the podiums are angled towards each other rather than side by side.

A scene from the game show The Price is Right featuring two contestants at podiums in the Double Bullseye game, with host Bob Barker standing in the center and model Anitra Ford holding a prize in the background.

Eventually, Larry joins her. “Larry, you’ve picked a fine pricing game to learn all about the New Price is Right… Anitra has the key to a fabulous prize.”

Anitra Ford in a green turtleneck sweater holds a decorative key with pink fabric and gold fringe, smiling at the camera against a colorful circular background.

What do those keys start?

A red 1972 Volkswagen Beetle displayed on a game show stage with a price tag of 31.

This 1972 Volkswagen Beetle WILL be won!

Two contestants stand behind podiums on a game show set, with a host gesturing towards them.

Before bidding, Bob informs them that the Beetle is between $2000 and $2500. Most of Double Bullseye’s episodes are missing, and it’s unknown if other playings dragged on and forced a rule change.

A contestant named Pat stands at a podium on the Double Bullseye game on The Price is Right game show, with her bid displayed as 2250 and a price tag of 31 visible beside her.

Pat opens the bidding, and splits the middle with $2250. “Lower,” says Bob.

A contestant in a game show stands beside a podium displaying their bid of 75, while a price tag with the actual price of 31 is shown on the screen.

Larry does the same with $2175. “Higher,” Bob says.

A female contestant named Pat stands behind a podium displaying her bid of 00, with a price tag reading 31 next to her on a colorful game show set.

Pat raises to $2200. “Higher”, says Bob.

A male contestant stands at a podium on a game show, looking towards the camera with a slight smile. The podium displays the bid of 50, while the price tag next to him shows 31.

Larry tries $2250… forgetting that Pat opened the bidding there. It’s still lower!

Contestant Pat stands behind a podium displaying the bid amount of 31 during a game show.

Pat takes a stab in the dark. “Twenty two… thirty one?”

A female contestant excitedly reacts behind her podium while a male contestant smiles next to her. A game show host gestures with a microphone, surrounded by colorful game show set elements.

WINNER! Ironically, both of the two surviving playings of Double Bullseye were won in fewer guesses than its “impossible” brother Bullseye ’72. Even the showcase podium operator can’t believe Pat plucked it out of the air like that!

A contestant and host admire a red 1972 Volkswagen Beetle on a stage decorated with plants and privacy screens.

Larry and Pat would go on to face off again in the day’s showcase, where Pat would win a second car!

It’s believed that Double Bullseye was quickly created for the nighttime syndicated version first as a replacement for the impossible Bullseye ’72, and the results were ported over to the daytime version. The show needed another car game besides Any Number until Five Price Tags was ready. Unfortunately, concrete details about its creation and retirement are scarce.

Double Bullseye was used as a showcase qualifier on various international versions, most notably the Australian version.