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Any Number

The first-ever pricing game played on the first episode in 1972.

The contestant is shown a board with three prizes. A car (with four missing digits), a smaller prize (with three digits), and a cash booby prize known as the “piggy bank” (with three digits, in dollars and cents).

Each digit 0-9 is represented somewhere on the board only once. The contestant calls a number, and its position on the board is lit up. Whichever price the contestant fills out first is the prize they win–hopefully the car!

Any Number is a favorite car game that is played frequently to this day. It’s easy to understand, fun to watch, and often builds to a dramatic finish as the numbers gradually get filled in.

A contestant and host stand beside the 'Any Number' game board on 'The Price is Right,' featuring prizes including an SUV and a navigation kit with displayed digits.
1st pricing game to debut
S1, September 4 1972 – Present
Likely created by Ted Cooper
Strategy
Stats
FAQ
S1, Sep 4 1972
A colorful game board for the pricing game 'Any Number,' featuring three prize sections—one for a car with four digits, another for a smaller prize with three digits, and a cash booby prize, all displayed on a retro-styled set.

Here it is–the first ever pricing game on the first episode!

Connie playing the first ever game of Any Number on the first episode of The Price is Right in 1972.

And Connie becomes the first ever contestant to join Bob on stage! Note the podium–they weren’t yet sure if Bob’s microphone would be enough to pick up audio from a contestant.

The Any Number game board from the first episode of The Price is Right in 1972 gradually being filled in.

Connie’s first two picks were 3 and 5, and both ended up being in the price of the range. She’s one number away from ending the game with a range, but she really would prefer a car…

The Any Number game board displaying three prizes: a car with a price of 4, a range with partial digits showing '35', and a piggy bank with no digits revealed, representing a game on The Price is Right.

That’s more like it! Her next picks–2, 7, and 4– were in the price of the car! It’s a race to see which she can fill in first…

A contestant celebrating enthusiastically on stage at The Price is Right, wearing a blue outfit with a white collar, in front of a glittering backdrop.

Connie wants a 6…

A pricing game board featuring three prizes: a car priced at 46, a range with two digits '3' and '5', and a cash prize labeled as 'Piggy Bank' with one missing digit.

And Connie, the first contestant onstage, also becomes the first contestant to win a car on The Price is Right! Thousands of contestants would follow in her footsteps.

S1, Sep 7 1972
A contestant stands on stage with a piggy bank prop, smiling alongside a model holding the piggy bank and the host during a classic game show.

During the first week of shows, a prop piggy bank was brought out as Bob described the prizes on offer.

S1, Sep 15 1972
A pricing game board from 'Any Number' featuring a car priced at ,8__, a range prize at , and a piggy bank showing 47, with a host's hand pointing towards the range prize.

By TPIR’s second week on the air, the prop was retired and the words “Piggy Bank” were replaced by a picture.

S3, Sep 9 1974
A retro scene from the game show 'The Price is Right', featuring the pricing game 'Any Number'. A host in a striped suit stands in front of a colorful game board, while a female contestant in a patterned top and yellow pants looks on.

The “Any Number” name was added by Season 3…

S6, Jun 13 1978
A scene from the game show 'The Price is Right', featuring the 'Any Number' pricing game. A host stands next to a large colorful board displaying prizes, including a car priced at 3, a smaller prize at , and a cash prize represented by a piggy bank at .

…and by Season 6, green lines had been painted on the set to match the turntable’s green shag carpeting. At the show’s debut most people watched in black and white, but as color TV saw widespread adoption in the 1970s, sets were updated to fit in with the times.

S11, Aug 23 1983
A game board for 'Any Number', featuring the words 'CAR' and 'ROCKERS' with illuminated digits. The car's price partially revealed as '', and a cartoon piggy bank with the number '5' shown below.

What on earth is happening here? Meredith called an “8”, but the crew accidentally lit up the “6” instead, which was in the price of the rockers. As the “6” was never officially called, Bob suggested it might be a number Meredith would want to avoid… and when the crew had trouble shutting the “6” light off, Bob covered it with his kerchief!

Host pointing at the pricing board for the game 'Any Number', showing three prices: 0, 4, and 5, with one digit missing from each. A microphone is in the host's hand, and a white cloth is draped over it.

Meredith ended up with an $8.15 piggy bank, but the staff reasoned that she might have called a “6” and won the rockers if not for their mistake, so they awarded her the rockers anyways to keep things fair.

S15, Aug 21 1986 (Primetime)
Contestant and host standing beside the 'Any Number' game board displaying a car and gourmet cart prizes with associated prices.

Price used an order of nighttime specials in 1986 as occasion to retire the classic board and debut a sleeker oval board with a digital motif. And because it’s primetime, we’re playing for a more expensive five-digit car! The “1” is given freely at the start, and we’re reminded that another “1” will appear somewhere among the other ten digits.

A contestant excitedly interacts with the host during the 'Any Number' pricing game, showcasing a scoreboard with a car price and a gourmet cart.

Diane is one digit away from a $14,000 Chevy Monte Carlo! Not too shabby for 1986!

S16, Feb 4 1988
Scoreboard display for the pricing game 'Any Number' showing the car price as 78 and recliner price as 9, with a piggy bank graphic.

Four-digit cars would remain commonplace until the mid-90’s, so the new board could accommodate both four-digit cars and five-digit cars by sliding the word “Car” over to cover up the extra digit.

S35, Jun 5 2007
A game show host stands beside a large colorful board displaying the words 'any number' along with digits representing a car price and the price of board games, including a piggy bank graphic.

Just as Any Number was Bob’s first game on the first episode, it was also the final game on his final episode. ​What better way to send Bob off than to return to where it all began?

S38, Jan 4 2010
A contestant and host Drew Carey stand beside the 'Any Number' game board featuring prizes: a car with the price partially revealed as '1754', yard tools priced at '23', and a piggy bank value of '1'.

Cynthia was on the show in 1978, played Any Number, and won the piggy bank. 31 years later, she’s back… and what are the odds? She’s playing Any Number AGAIN!

A joyful contestant named Cynthia celebrating enthusiastically during her appearance on The Price is Right.

Cynthia gets redemption and wins the car!

S38, May 7 2010
Contestants play the pricing game 'Any Number' on stage, featuring a large board with prizes including a car and a hammock, as the host guides them through the game.

By the end of Season 38, a new set is introduced with updated readouts. The most significant addition is a “used number board” to keep track of the digits the contestant has yet to call. (The red background on the used numbers was a short-lived experiment.)

S39, Nov 16 2010
Game board for 'Any Number' featuring the digits 0-9, a 'CAR' prize with the price revealed as '16483', and a 'FLATWARE' prize with no digits shown.

Yes, you’re reading that right… Kyle played this game PERFECTLY in November 2010!

S48, Feb 7 2020
A contestant stands on stage during the 'Any Number' pricing game on The Price is Right, with a game board showing the number 8132 for a car, and prizes for a grill package and a cash amount.

From Season 48’s Dream Car week! Matthew is just one number away from an $81,000 Maserati… the most expensive prize EVER offered in Any Number!

S52, Jan 10 2024 (Primetime)
An Any Number game board on the Price is Right showing prizes, including a car, a laptop computer, and a piggy bank multiplied by a value of 10,000.

A one-time rule change from a special primetime episode in Season 52’s “Jackpot January” turned the game on its head… If Diane wins the piggy bank, she wins its value multiplied by 10,000.

A game board from 'Any Number' featuring a car price of 2314, a laptop computer price of 89, and a piggy bank prize worth up to 10,000, with digits 0-7 displayed above.

Diane could win a car… OR… a piggy bank worth potentially twice as much as the car… what should her final number be?

A contestant on 'The Price is Right' stands excitedly while the host gestures towards the prize board, featuring a car, a laptop computer, and a piggy bank with their respective values.

We have a MEGA PIGGY winner! What a haul! For the first time, winning the piggy bank is a GOOD thing!