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Bullseye

A grocery game, similar to but distinct from Grocery Game. Played for a large prize.

The contestant gets three chances to “hit the bullseye”. Five grocery products are shown; the contestant chooses one of them and must decide how many of that product will total between $10 and $12. If the contestant undershoots, a marker is placed on the target to show how close they got to the $10-12 bullseye; if they overshoot, it counts as a “miss”. Hitting the bullseye wins the game.

If none of the three chances hit the bullseye, the contestant may still win if one of the products they hit the board with contains the “hidden bullseye”.

A contestant stands next to the Bullseye game board, while Drew Carey explains the rules, pointing at various grocery items displayed below a target with price ranges.
31st pricing game to debut
S4, July 1 1976 – Present
Likely created by Marc Breslow
Strategy
Stats
FAQ
S5, Sep 3 1976
A woman stands on a yellow sailboat on a game show set, with a blue-grey background and wave decorations at the base.

Thelma, from North Carolina, can win this sailboat…

A contestant stands in front of a colorful bullseye target on a game show, with a host assisting. Grocery products are displayed beneath the target.

…if she can hit the Bullseye!

A hand pointing at the bullseye target displaying numbers 8, 9, and 10 in a game show setting.

Originally, the winning Bullseye range was $9 to $10. Coming in between $5 to $9 would hit the target but miss the bullseye, and coming in over $10 would miss the target completely.

Thelma can use any three of these five products to hit that target.

A contestant and Bob Barker stand together, with the host holding a microphone and gesturing while explaining the game rules.

Thelma’s first choice is eight of the Banquet dinner.

.11 price displayed on a black target board in a game show setting.

Actual Price, $1.11, and eight equals…

A game show display showing a dollar amount of .88, with a red and white circular background.

…12 cents short of the Bullseye range. The “decimal point” is a poker chip with adhesive, as are the “markers” that hit the target.

Display of four grocery products on a game show set, labeled 'Ice Cream', 'Lotion', 'Rice', and 'Burger Mix', with a prominent bullseye design in the background.

Her next shot is to take nine of the ice cream.

A game show host places a marker on a green target board showing numbers 7 to 10, indicating scoring for a game called Bullseye.

Each one is 85 cents, and nine comes to $7.45, still short of the Bullseye. One more chance!

.31 displayed on a game show board, indicating an incomplete attempt to hit the bullseye target.

For Thelma’s final shot, she takes nine of the lotion. Each is $1.59. Since $14.31 is well over her target, this shot misses the board completely.

A contestant and host stand in front of the Bullseye game board on a game show, with a colorful target design and displayed grocery products reflecting their prices.

Her only hope is to find the hidden bullseye behind the ice cream. (In the game’s earliest days, only the product closest to the target was eligible for the hidden bullseye win.)

A circular sign with the word 'SORRY' prominently displayed in bold letters, set against a red border, with game show lights in the background.

Aww… no hidden bullseye means no sailboat for Thelma.

S6, Feb 13 1978
A game show host demonstrates the Bullseye game, pointing at a colorful target with numbered segments and a dollar sign in the corner.

Hitting a $9 bullseye proved tricky at a time when most products were under $1. A few months later, the target was reduced to $1-$6, with $5-$6 getting a Bullseye.

Nalani missed the bullseye… but won with one of her hidden bullseye picks! By now the hidden bullseye gives a win if found under any product that hits the target.

S11, May 9 1983
A close-up of a package of Dentyne gum, featuring 8 sticks, with a bright orange background.

Pennie must have seen this Dentyne gum on the show before…

Contestant smiling on stage during a game show.

She confidently takes 20 of them!

Sign displaying the price of 25 cents on a game show set.

Each one is 25 cents, so 20 equals…

A hand points at a display showing the number '5.00' illuminated with lights on a black background.

$5.00 exactly! A perfect bullseye, the hard way!

S12, Dec 14 1984

Oops! Bob revealed the hidden bullseye early by mistake!

A contestant smiling during a game show segment, with colorful background elements.

Unfortunately for Suzanne, she couldn’t take advantage of the error. She went over $6 on all three of her picks, and didn’t get a single marker on the target.

S16, Feb 16 1989
A game show host explains the Bullseye game while a contestant stands beside a colorful target board featuring a red and green bullseye with price markers.

Bullseye is the last game of the day, and all five of the day’s previous games were won. A perfect show is riding on Eleanor’s ability to hit a bullseye!

A scoreboard showing the numbers 10 and 12, indicating the target range for the Bullseye game.

By 1989, the Bullseye’s range had doubled to $10-$12, where it remains today.

A close-up of a hand placing a marker on a target with a bullseye, indicating the number 10.

So close! $9.90 is off by a dime!

A woman in a plaid jacket smiles while receiving a trophy from a man in a suit on a colorful game show set.

Eleanor lucked into a hidden bullseye win, and sealed the perfect show!

S29, Sep 25 2001
A display featuring three grocery products: a pain relief patch priced at .99, a cleaning product on the left, and a snack on the right, with bright lights around the board.

Only products within certain price ranges can be used in Bullseye. For example, products from $6.01 to $9.99 won’t appear since they can’t total $10-$12. So a good strategy is to find something that might be around $5.99…

A contestant celebrates while standing in front of the Bullseye game board, displaying a price of .98, with a host speaking beside her.

…and take two of them to hit the Bullseye!

A contestant celebrates after winning a white car on a game show, standing with her arms raised in excitement.

Erika won a Ford Mustang on her first try!

S38, Oct 2 2009
A host stands in a colorful grocery set with various food items displayed, including fruits and vegetables, and a sign that reads 'Groceries for a Year.'

Vivian will win groceries for a year…

A game show host points to a colorful bullseye board while a contestant stands nearby, holding a game card, as they participate in the Bullseye game with various grocery products displayed.

…if she can hit the bullseye with these grocery products! Remember when Red Bull was $1.99?

S38, Jan 25 2010
An elderly woman with short gray hair, wearing a camouflage shirt and gold bead necklace, speaks into a microphone while smiling on stage during a game show.

Drew preferred to call the three chances “arrows” in one’s quiver. Lilly’s down to her final “arrow”, and though she’s never seen a Clif energy bar before…

A contestant selects an Energy Bar from a game show set, with a price tag of .99 visible next to a bottle of laundry detergent.

…she decides to take eight of them anyways.

A game show host points to a large bullseye target displaying the price .92 while a contestant looks on joyfully, with grocery products on a table below.

Eight energy bars did the trick!

S46, Dec 29 2017
A host stands beside the Bullseye game board featuring a colorful dartboard design, with several grocery items displayed on a table below.

Bullseye got a sleek new remodel on the 2017 New Year’s Eve special.

S46, Apr 25 2018
A game board with a dartboard design, featuring a bullseye target marked with numbers 8, 10, and 12, surrounded by colorful grocery product displays.

Rather than a small dot, a product’s position on the board is now marked with a literal arrow…

S47, Nov 20 2018
A game host points to the 'Apple Slices' product on the board during the Bullseye game, with 'Toffee Popcorn' and 'Adhesive' also visible.

…and rather than pulling cards to reveal prices, Drew now touches them.

A man looks surprised while a game host points to the bullseye target showing .97 during the Bullseye game segment on a game show.

Bullseye, first try!

S47, Oct 31 2018
A contestant stands on stage during a Halloween-themed episode of The Price is Right, with a colorful Bullseye game board behind them displaying prices and various products.

Spoooooky! Happy Halloween!

S51, Feb 1 2023 (primetime)
A contestant wearing a playful game-themed outfit stands on a stage with the show's logo in the background, excitedly interacting with the host.

TPIR superfan Dean is standing onstage with the prize he’s playing for: if he wins, Drew is taking him out to dinner!

Audience members enthusiastically participating during a game show taping, wearing colorful team shirts and cheering.

A common strategy is to try to take two of the most expensive, hoping it’s between $5-$6. Sure enough, the crowd says TWO!

A contestant celebrates during the Bullseye game on The Price Is Right, with a target board displaying a value of .98 and various grocery products shown.

Dean nailed it on the first try! Bon appetit!

S52, Jan 17 2024 (primetime)
0,000 prize display with host showing excitement on stage

A special primetime episode attempted to top this by offering $160,000 with a special twist…

A game setup for 'Bullseye' featuring five grocery products: soup mix, relish, raisins, soda, and candy, with a bullseye target in the background.

…Charissa will get to try to hit the bullseye with all five items. She’ll get $10,000 for the first bullseye, and her winnings will double with every subsequent bullseye.

A contestant on The Price is Right shakes hands with the host next to the Bullseye game board, which features a target and five displayed grocery items with prices.

Charissa got two bullseyes, for a total of $20,000! Not a bad target for a few minutes work!

S52, Jan 11 2024
A contestant with a decorative hat featuring The Big Wheel smiles while discussing her chances on The Price is Right, with a colorful background.

Nellie only got two arrows on the board…

A contestant smiling while wearing a hat shaped like a stage with colorful decorations, standing in front of a brightly lit game show set.

…but was saved by the hidden bullseye!