Clock Game

A far more successful variant of Bullseye (1972) pitting the contestant against the clock.

Two prizes from $100 to $999 are shown. The contestant has 30 seconds to guess both of their exact prices.

The contestant bids on the first prize as fast and precisely as they can, with Bob/Drew responding “higher” or “lower” after each bid, until the contestant zeroes in on the exact price and stops the clock. Any time remaining on the clock after the first prize is won is used to bid on the second prize.

Later on in the game’s life, a contestant that wins both prizes also wins a larger prize or cash bonus.

Pictures do not do this game justice. It’s a pleasure to watch a skillful contestant zero in on the price with precision–and it can also be hilarious to see a nervous contestant break down as they misunderstand the host’s instructions. Clock Game remains a perennial favorite.

A contestant and Drew Carey engage in the Clock Game, featuring a large timer and a vibrant game show backdrop.
6th pricing game to debut
S1, September 11 1972 – Present
Likely created by Frank Wayne
S1, Sep 15 1972

It’s TPIR’s second week on the air, and Marcella will be playing the Clock Game! And what’s she playing for?

A breakfront cabinet and an organ! She’ll have to win the breakfront first, and will play for the organ with any time remaining.

Bob cautions the audience not to shout out the price of the breakfront as he peers into the price holder in his hand…

Binary search is good, but it helps to have an idea of the price. Marcella’s opening bid is $2,500. “LOWER!” Bob responds.

She quickly narrowed it to the high 300 range with about 15 seconds remaining, but is having trouble closing the deal… “$376?” “Higher.” “$377?” “Higher.” “$379?”

She hits $384 just as the buzzer sounds, but it’s close enough that Bob awards her the breakfront cabinet anyways. “Oh, that’s okay!” Macrella responds after being told she has no time left to bid on the organ.

S1, Sep 15 1972 and S1, Sep 18 1972

Bullseye ’72 may have brought the concept to The New Price is Right, but Clock Game built upon and perfected it. In fact, Clock Game’s early playings may have literally been built upon Bullseye’s board before getting a permanent prop.

S1, Sep 18 1972

Early on, the audience chanted “Higher!” and “Lower!” along with Bob after every guess. These days a page holds up a cue card saying “SHHHH!” so host and contestant can focus.

S1, Jan 25 1973

Rumor has it that Mark Goodson nearly had the game scrapped before its first appearance when the clock didn’t work correctly! Here the clock keeps on ticking after hitting “0”.

Dennis James S1, Oct 16 1972 (primetime syndicated)

Dennis James’ primetime Price is Right experimented with a special bonus–an extra $1,000 if the contestant could win both prizes with at least two seconds remaining.

S5, Dec 27 1976

When TPIR expanded to an hour, the set got a new coat of paint, and Clock Game with it!

S12, Feb 9 1984

By the mid 80’s, Clock Game’s three-digit prizes were looking a little cheap relative to the rest of the show. The reaction? Play it for four-digit prizes and give a $1,000 range, without requiring contestants to say the first digit. This practice only lasted a few years before reverting to three-digit prizes exclusively.

S15, Aug 14 1986 (Primetime)

The 1986 primetime specials offered another bonus: a contestant who won both prizes also won some cash. Bob fans out four envelopes; Dawn can win as much as $5,000…

Dawn has $2,000 to go with her $999 sofa and $895 color TV!

Doug Davidson S1, Oct 17 1994 (primetime syndicated)

Doug Davidson’s syndicated version attempted Clock Game without the physical game board, but it’s not the same… the game lacks a certain panache without a prop.

S27, Dec 14 1998

By 1998, a $1,000 bonus was permanently added. Any contestant who could win both prizes also won the loot.

S27, Feb 11 1999

Brian became one of the most infamous Clock Game players of all time. He has 11 seconds left to win his second prize, a set of dinnerware…

His opening bid? “$89!”

Bob, aghast, orders the clock stopped. “Brian, what kind of a show do you think this is? You couldn’t buy those saucers for $89!”

Brian’s final bid before time ran out? “Eighter nine hundred!”

S31, Feb 4 2003

On the opposite end of the curve, Golden-Road.net cofounder John Sly played the Clock Game in his appearance and won handily!

“If you want to prepare yourself to play the Clock Game, play it exactly as this young man played it!”, Bob announced. John would adopt the online moniker “ClockGameJohn”.

S31, April 23 2003

The blue section used for chromakey shots was a little too close to the new blue turntable color, so a large yellow circle was temporarily added. Clock Game would soon be repainted to use greenscreen instead of bluescreen.

How I Met Your Mother episode “Showdown”, Apr 30 2007

Rather than bidding, Neil Patrick Harris’ character used his 30 seconds to show Bob his baby photos!

S36, April 4 2008 (Primetime MDS)

Clock Game was used as a primetime “Million Dollar Game”. If Cynthia can win both the sofa and elliptical in 10 seconds, she’ll win a bonus of $1,000,000!

Her first bid? “$899″… which was the sofa’s EXACT PRICE! Cynthia has 29 seconds remaining to win the elliptical, and nine seconds to become a millionaire!

“Eleven hundred… uh, ten hundred…” LOWER! “Eight… ninety nine…” HIGHER! “Nine ninety nine…”

CYNTHIA WINS A MILLION DOLLARS! What a player!

S37, Jan 6 2009

Clock Game went on a six-month losing streak in Drew’s second season when it reattempted four-digit prices, which proved to be far too wordy for most players to spit out in time.

S39, Nov 9 2010

The fastest known Clock Game time was set by Shannon, who hit both prizes in just four seconds!

In exchange for phasing out four-digit prices, Clock Game began offering a larger bonus prize for winning the two smaller prizes. In addition to her $599 dining set and $999 sofa, Shannon also won a bed.

S43, Sep 26 2014

After 43 years of use, Clock Game was given a new stopwatch look. No more chromakey, but the analog clock is still there. The $1,000 bonus was permanently retired in favor of a larger bonus prize.

S45, Jun 16 2017

These days, the prizes in Clock Game usually follow a loose theme. For example, winning both $594 hiking equipment and $810 sunglasses awards a trip to Jackson Hole as a bonus.

Each slice of the 30 second pie starts lit and disappears as the second hand ticks past. Erica hit the price of the sunglasses JUST as time ran out!