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Danger Price

One of three “multiprizers” to be introduced in the wake of TPIR’s expansion to an hour, alongside Poker Game and One Right Price.

Four prizes are shown along with a “Danger Price”. One of those four prizes is the Danger Price; one at a time the contestant must select a prize they believe is NOT the Danger Price. If they can make three selections without hitting the Danger Price, they win all four prizes.

Danger Price was created to be a quick alternative to Poker Game and Race Game, two games that also offer four prizes.

A game setup for 'Danger Price' featuring a contestant beside an electric bike, with a washer/dryer, sewing machine, and 4K smart TV visible. The 'Danger Price' is displayed as $2067.
25th pricing game to debut
S4, January 8, 1976 – Present
Likely created by Ira Skutch
Strategy
Stats
FAQ
S4, Mar 19 1976
Two female models in yellow outfits pose with four prizes: a color TV, a set of luggage, a bicycle, and a stereo in a game show setting.

Yvette can win FOUR fabulous prizes! A color TV, a set of luggage, a tandem bike, and a stereo!

A host stands in front of the 'Danger Price' game display, which features an octagonal sign with the words 'DANGER PRICE' and a skull symbol, while a contestant watches from the side.

And Yvette’s game is Danger Price!

(Pardon the GSN graphic.)

A game show display featuring a skull and crossbones symbol with an eye patch and dollar sign over one eye, indicating the Danger Price of 8.

Today’s Danger Price is $308. If Yvette picks a prize that is $308, the game is over and she loses. Check out that TPIR pirate eyepatch!

A contestant wearing sunglasses and a name tag holds a microphone while speaking with the host against a vibrant orange background.

Yvette’s first choice? The color TV.

A game show contestant walks in front of a vibrant red board displaying the Danger Price of 8, accompanied by a pirate-themed skull and crossbones graphic.

Originally, prices were revealed via a Clock Game-esque chromakey effect on the board.

A game show board displaying the Danger Price of 8 next to a safe prize of 0, accompanied by a pirate-themed skull and crossbones graphic.

The TV is $500! A safe pick.

A contestant enthusiastically speaks into a microphone while standing next to Bob Barker in a colorful set background.

Yvette wants the bike for her second choice…

Game show display featuring a pirate-themed Danger Price at 8 and another prize at 0.

…also a safe pick!

A game show set for the 'Danger Price' game featuring prizes including a color TV, luggage, a tandem bike, and a stereo, with two models in yellow dresses.

One to go! Between the luggage and the stereo, which one is NOT $308?

A lively audience at a The Price is Right, with various participants expressing excitement and enthusiasm.

Somebody in the audience is saying the luggage, and Yvette agrees…

A contestant in a yellow outfit holds a sign displaying the Danger Price of 8, set against a red background featuring a skull and crossbones.

AWWW! The TPIR pirate wins today.

A contestant in a yellow outfit stands next to a prize display, holding a sign marked 0, while another sign displays 0. A bicycle and a prize display unit are visible in the background.

Anitra confirms that the stereo was, indeed, not $308.

S5, Mar 3 1977
A contestant and host point to the 'Danger Price' sign on a game show set, featuring a skull and crossbones symbol.

The Danger Price board was moved from the turntable to center stage after a year, possibly to make it easier for the contestant to look at the prizes.

A woman in a red outfit stands next to a sign that says '1 WHIRLPOOL,' holding a small whirlpool bath unit on a podium labeled 'Jacuzzi.'

The reveals also had prize names added to them. By 1977, somebody had invented a portable Jacuzzi whirlpool bath… will wonders never cease?

S11, Apr 18 1983
Contestants and audience members holding sports teams' season tickets, including Dodgers, Raiders, Kings, and Lakers, on a colorful Price is Right set.

Hey! It’s season tickets to ALL FOUR pro sports teams in Los Angeles! Baseball, Hockey, Football, and Basketball!

A game show set featuring a 'Danger Price' sign with a pirate skull and crossbones, displaying a price of 0, alongside two models in coordinating outfits holding octagonal prize signs representing various sports teams.

By the 1980 the prize reveals have all been bunched together to get one clean shot of the choices.

A game show set featuring the Danger Price game. A skull and crossbones graphic with a dollar sign is displayed, and a contestant is presenting four prize options with their corresponding prices. The highlighted Danger Price is 0.

Rule of thumb: more home games in a season = higher price for season tickets! Unfortunately, Kristen picked the Raiders when she should have picked the Dodgers.

S14, Oct 12 1985
A scene from 'The Price Is Right' featuring a host and a contestant in front of the show's colorful backdrop.

Huh? Why is Bob taking the contestant to one of the doors?

A game show set featuring the 'Danger Price' game with a host and contestants. The stage displays the game's title alongside various prizes, including furniture and a sewing machine.

Wow! It’s the NEW Danger Price!

Blueprint of the Danger Price game board, featuring dimensions and layout details.

Art director Jack Hart helped give the game a complete remodel. Prices are now revealed by the touch of a spring-loaded button as each octagon spins around.

A game board for 'Danger Price' featuring four prizes with different dollar amounts: 0, 50, 5, and a sewing machine. Two women stand on either side of the board, smiling.

The rules are the same… avoid the price that’s $350.

…she’s a winner!

S15, Sep 4 1986 (Primetime)
A scene from the game show 'The Price Is Right' featuring the 'Danger Price' game setup, with contestants and hosts participating in front of a colorful backdrop and prize displays.

By the mid 80’s, stop sign backdrops had been added behind the prizes.

S22, Jan 20 1994
A contestant demonstrating an exercise machine on stage, struggling to maintain balance while using it.

This playing must be seen to be believed! First, Holly trips on the exercise machine she’s modeling. It wasn’t meant to be used while wearing heels!

Two contestants are reaching for the prizes displayed on a game board for the Danger Price game, which features a color display with the words 'DINETTE', 'HUTCH', and 'EXERCISER' alongside a Danger Price of 9.

Then, the dinette refuses to reveal even with Holly and Janice pounding on it…

Game show host and contestant near the Danger Price board with four prize amounts, including a highlighted Danger Price of 9.

And when May, the contestant, asks a question about the dishwasher, Bob prematurely assumed she wanted to reveal the dishwasher’s price. Only quick thinking from Janice saved the game!

S30, Nov 15 2001
Gameboard for Danger Price with prizes displayed and two female hosts, featuring prices of 3, 10, and 00, alongside the items 'Armoire' and 'Stemware'.

Lindy has to choose between the Armoire or the Stemware…

A contestant gestures while speaking to the host during a game segment, with colorful background graphics displaying '30' and 'Price is Right' in a studio setting.

…she thinks the stemware, but she checks with the audience to make sure…

Audience members enthusiastically participating during a game show, with visible price tags on their clothing.

Yep, her friends are miming the drinking glasses…

A contestant expressing excitement and joy with clapping hands on a game show.

She’s got it! Cheers, Lindy!

S38, Mar 10 2010
Contestant and host on stage during the game show 'The Price Is Right', with colorful prize display behind them.

It’s Drew’s 500th episode, and every game has a “500” theme.

Contestants celebrating during the Danger Price game, featuring a board with a 0 price and two prizes labeled 'Camcorder' and 'Computer' with their respective high prices.

Either the camcorder or the computer is $500 and should be avoided!

S45, Feb 20 2017
A smiling female host stands beside a motorcycle and a gas grill, showcasing the prizes on a colorful game show set.

Flashing lights and sirens were added to the display to give the board and prize displays to give a bit of a more “dangerous” feel.

S41, Apr 17 2013
Model Rob hits a button on the Danger Price board on The Price is Right, accidentally revealing two prices.

Oops! Looks like those springs were wound a little too tight!

Contestants celebrate while standing next to a game board for 'Danger Price,' which displays various prize values including 98, 29, 0, and 0, alongside two washing machines and a foosball table.

Kyle gives Rob a thank-you hug for the extra help!

S47, Dec 28 2018
Contestant Regina gestures while speaking to host Drew Carey on the set of The Price Is Right, with colorful game show backdrop.

Regina, a Los Angeles police officer, had once pulled Drew over in his Mini Cooper for running a stop sign…

A game show set displaying the Danger Price game, featuring four prizes: a computer, a gas grill, a foosball game, and accessories, hosted by a male and female presenter.

…of course her game ends up being Danger Price! Regina and Drew must be fated to meet near objects shaped like stop signs with sirens and flashing lights.

S52, Nov 3 2023
A scene from the game show 'The Price Is Right' featuring the Danger Price game setup. Two contestants stand beside a table with a 4K Smart TV, a scooter, and other prize options displayed on a red and white background with the 'Danger Price' sign prominently featured.

In 2023, the octagonal backdrops were changed to a lighting effect in order to accommodate the tighter backstage space at Haven Studios.