Double Digits
An short-lived early car game on The Price is Right, played with four small prizes. The game had two rules sets over its brief life.
Under its first rules set, the four digits in the price of the car were given out of order. The contestant had to put them in the right order; in order to help, they were shown four prizes, in order, each with a missing tens digit. The price of the car would be spelled out by filling in the correct tens digits of the small prizes.
Under the second rules set, the contestant was shown four small prizes, and was given two choices for the tens digit for each one. Choosing the correct tens digit for each small prize would spell out the price of the car.
Double Digits was only played five times. Only one playing (using its second rules set) has ever been seen since its original airing. Although it’s difficult to draw conclusions about a game from one playing, it seems the game was seen as difficult, the rules weren’t straightforward, and its set (which it shared with Any Number) only confused contestants further. Double Digits is usually credited as being a “first draft” of Temptation and Switcheroo.

S1, April 20 1973 – S1, June 15 1973
Believed to have been created by Bobby Lane

…but in order to do that, she’ll have to beat Double Digits! She’ll have two choices for each digit in the price of the car, and each digit will pull “double duty” in the price of four small prices.

If the four digits she chooses match the four digits behind this flap, she wins the car and all four small prizes!

This cooler can help her figure out the first digit in the price of the car.

The second digit in the price of the cooler is 8. Is the first digit in the price of the cooler a 2…

…or a 3? Whichever choice Denise makes is also what she’s choosing as the first digit in the price of the car.

Denise locks in “2” as the first digit in the car. The second small prize ends with a 6…

…is this Sarah Coventry jewelry $36 or $46? Denise says $46.

Denise also says that a dictionary is $20 rather than $10, and a tabletop grill is $73 and not $83.

Now’s the moment of truth! If Denise has locked in the correct four digits, she’ll drive home in a $2,427 car. Is she a winner?

No, she missed the last two. She should have said $10 for the dictionary and $83 for the grill.

No car for Denise, but she did win the cooler and the jewelry since she picked the correct digits for those prizes!
- Double up on Double Digits’ successors, Switcheroo and Temptation
- Light up the Golden-Road FAQ article on Double Digits
- Spell out the year 1973 in the Tiny Timeline
- Return to “Golden Game Gallery“
