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Five Price Tags

The second “small prize” game introduced after Bonus Game.

A car is shown, along with five possible prices on the “Five Price Tags”. Selecting the tag with the car’s actual price wins the car.

In order to win the right to pick a tag, a small prize is shown with a possible price. The contestant must tell the host if the price is “True” or “False”. If they are correct, they win the prize and a pick of the “Five Price Tags”. Four small prizes are played for a maximum of four picks.

Five Price Tags is simple, but charming and exciting. A contestant who knows little about small prizes but lots about cars can make up for it by picking the car’s price exactly, and vice versa. The game’s “True/False” element is unique to this game, and has tripped up many a contestant who contracts “Falsitis”. It’s among the oldest games on The Price is Right to remain “as is”, without major set changes or rule tweaks.

The game Five Price Tags on The Price is Right.
8th pricing game to debut
S1, September 26 1972 – Present
Likely created by Mark Goodson, with Roger Dobkowitz suggesting the “True/False” portion
Strategy
Stats
FAQ
S1, Oct 2 1972
A contestant and Bob Barker are discussing five price tags on The Price is Right, highlighting the possible prices for a car.

Bob shows Linda the eponymous five price tags. One of those price tags belongs to the prize she can win…

A blue 1972 Vega Kammback Wagon on a game show set, with a model posing beside it.

A 1972 Vega Kammback Wagon!

5 price tag displayed with a hand resting on a red cloth covering a prize.

She can win a pick of the five price tags along with this ring. The price shown is $175, is it true or false?

A contestant smiles while participating in the 'Five Price Tags' game on The Price is Right, wearing a yellow outfit with a patterned vest.

Linda says that price is false…

A contestant's hand rests on a red cushion while indicating that the price of 5 is false.

…and it is! She’s won the ring….

A contestant and host point at price tags next to a blue car during the game Five Price Tags.

…and one of the podiums behind the car lights up to signify she’s also won the right to pick a tag.

A contestant celebrates while Bob Barker stands nearby, with a blue car displayed in the background alongside price tags on The Price is Right.

In fact, she wins the next two prizes as well! She’s got three picks, and is going for a clean sweep…

A display showing a hair setter and two bottles of product, with a price tag of .

Is this hair setter $30? True, or False? Linda says true…

A game segment from 'The Price is Right' showing a price tag labeled ' TRUE' next to a hairstyle setter and beauty products.

…she’s right! Four prizes and four picks are hers.

A game show host points at price tags on a display board featuring prices ranging from 95 to 12, with one highlighted price of 65.

She still has to pin down the car’s price to seal the deal. Her first pick is $2665…

A winning 65 price tag displayed during the 'Five Price Tags' segment.

…and we have a winner!

A contestant expressing excitement with her hands over her mouth while wearing colorful attire during a game show.

Linda couldn’t have played any more perfectly!

S1, Jul 4 1973
A model wheels out a fan priced at , labeled as 'TRUE', while a male host gestures beside her.

Oops… the wrong card was loaded, and prize had the answer revealed by default!

A brightly colored monkey toy sits on a podium beside a vintage wooden music box. A host leans in, speaking to the audience.

Bob peeks in the next prize to make sure it’s been loaded correctly.

S5, May 11 1977
A model showcases a vintage blue van with decorative designs while standing on a game show set.

It’s the late ’70s, how about a groovy van?

A game show setting featuring five colorful price tags displayed on a podium, with a contestant holding onto an arm of another person, while a host speaks next to them. A car is visible in the background.

This is a very expensive car for 1977!

A host interacts with a female contestant who appears emotional during the 'Five Price Tags' game on The Price is Right.

Oh no! Temera’s got a case of “Falsitis”. She’s guessed False on the first three prizes, and ALL of them were true!

A woman presents a spice rack filled with glass jars containing various spices on a game show set.

She has to win this spice rack to stay in the game. Shown price, $36. Is it True or False?

Contestant showing disappointment while hiding her face during The Price is Right game show.

Temera sticks to her guns, and says False…

price tag marked as FALSE in a game show setting.

…and it FINALLY pays off. She’s still alive!

A game show host stands next to a contestant in front of a display featuring five price tags. A vehicle is partially visible in the background.

She’s only got one pick, shown by the one tag illuminated in the background.

,141 price tag for a prize in the Five Price Tags game.

One pick was all she needed! That’s a $42,000 van in today’s dollars!

A contestant excitedly reacts as they approach the 'Five Price Tags' game on The Price is Right, with a host in the background.

Temera goes wild running laps around the studio!

S12, Feb 2 1984
Bob is speaking into a microphone while a contestant in a purple shirt covers her ears in anticipation.

Things don’t always end so happily. Joycelin wiped out on all four small prizes in a heartbreaker.

S16, Mar 1 1988
A colorful game sign featuring the word 'WIN!' in bold red letters surrounded by yellow explosion graphics and blue star accents.

The orange price tag was replaced with a “WIN!” graphic around 1988. Everything else about the game’s set has stayed remarkably resilient over the years.

S36, Mar 24 2008
Contestant and Drew Carey interact in front of the 'Five Price Tags' game board, showcasing five price options for a prize car.

Wilbert’s in great shape. He swept all four small prizes!

Drew Carey and host standing next to a game display with five price tags, and a car in the background.

AWWWW! He found all four fakes!

S37, Apr 27 2009
Contestant reacting in disbelief after losing a pricing game on The Price is Right.

Byard also caught “Falsitis”. He guessed False all four times… and all four prizes were True!

S38, Feb 9 2010
A contestant interacts with a price display for the game 'Five Price Tags' on a game show, while Drew Carey observes.

A few years after Drew took over as host, he decided he preferred letting the models reveal the tags and get in on the fun.

S43, Apr 2 2015
Manuela, a model on The Price is Right holds a price tag while the host looks surprised. There are four price options displayed next to a car, with a 'WIN!' graphic visible.

In a memorable blooper, Manuela accidentally revealed the winning price early… forgetting Andrea still had two picks left!

Manuela Arbelaez hides behind the 'Five Price Tags' display board after inadvertently revealing the price and giving the car away by default.

Manuela hides in shame! (Don’t worry, she laughs about it now.)

“Let’s Make a Deal”, May 11 2016
A model smiles beside a screen displaying the prize amount of ,000, with price tags visible on the left.

A year later, she even brought the game to Let’s Make a Deal’s “Mash Up Week”. A clip of the blooper was played, and if the LMAD contestant could remember the price she prematurely revealed, they won $20,000.

S48, Feb 20 2020
A game show set with a display of price tags on a board, featuring a host pointing to one tag while a contestant smiles nearby. A promotional graphic for 'Dream Car Week' is visible in the background, along with a white car.

That’s a Lincoln Navigator up for grabs during Dream Car Week!

S52, April 1, 2024

Drew doesn’t know this episode is going to air on April Fools’ day. All the small prizes are coffee mugs!