Give or Keep
The third game on The Price is Right to be played with small prizes, after Bonus Game and Five Price Tags .
Three pairs of small prizes were shown. In each pair, the contestant chose one to keep, and one to give away. If the contestant managed to “keep” more than they “give”, they won a large prize as a bonus.
Give or Keep was simple and to the point. Perhaps too simple–it seems the staff didn’t like it much. Finish Line and perhaps Trader Bob were created as replacements, though Give or Keep outlasted both. It seems to have a reputation as a “love it or hate” it game–some fans love it as a pure test of pricing, while others saw it as a boring game without much too it. It endured nearly eighteen years on the show.

S1, December 27 1972 – S19, October 22 1990
Created by Frank Wayne

…and here’s the piano Wilbur can win! All he has to do is keep more than he gives.

The first pair of small prizes is a toaster and a necklace. Which to Give, and which to Keep?

Wilbur wants to Keep the necklace…

…meaning the toaster belongs in the Give column. Bob looks at the price, and $41 is added to the Give column.

Each pair of prizes came around on the turntable, whisking away the previous set. This next pair is a facial kit and a vacuum cleaner.

Wilbur Keeps the vacuum. The facial kit is valued at $25, so that gets added to the Give column…

…for a running total of $66 so far.

In the last pair, Wilbur chose to Keep a cosmetics set and give a food sealer worth $15. If Wilbur managed to Keep more than $81, that’s his piano…

Necklace price, $50!

Vacuum price… $33! He’s won with just two items!

Win or lose, contestants also won the three prizes they chose to Keep. The cosmetics ran Wilbur’s score up another $30.
S5, Oct 1 1976

When TPIR expanded to an hour, the set got a makeover, and Give or Keep got a green paint job to match the green shag carpet.

Ben is playing for 15 ounces of gold… worth over $35,000 today!
S12 Nov 14 1983

It was always obvious when Give or Keep was going to be played next, since the board had to be set up on stage beforehand, unlike games that rotate in on turntable.

In the early 80’s, the set got a blue coat of paint. It remained this way until its retirement in 1990.
- Give heed to the Golden-Road FAQ article on Give or Keep
- Keep your attention on Finish Line and Trader Bob, two games with extremely similar concepts
- Accumulate facts more about 1972 than your friends in the Tiny Timeline
- Return to “Golden Game Gallery“


