Grand Game

A long-running cash game, played for $10,000. The second ever game on The Price is Right to be played for cash, after Punch a Bunch.

Six grocery items are shown, along with a “target price”. Four products are under the target price, and two are over. One at a time, the contestant picks a product they believe to be under the target; each time they do, the contestant’s prize winnings multiply by 10, from $1 to $10 to $100 to $1,000. Picking one of the two products over the target price ends the game.

Once the contestant has picked three of the four products under the target price, the contestant can quit with their $1,000, or risk it all on picking the final product for an final all-or-nothing gamble for $10,000.

Grand Game is one of the most frequently played cash games on TPIR, and one of its most beloved.

A contestant, wearing a pink shirt and tutu, reacts excitedly next to the host during the Grand Game on The Price is Right. The game board displays a target prize of $10,000 and six grocery items including sauce, coconut water, nasal spray, cookies, almond butter, and shampoo.
46th pricing game to debut
S8, May 16 1980 – Present
Likely created by Frank Wayne
S9, Nov 10 1980

Pauline gave Bob a great big hug coming up onstage, and Bob felt like she bruised his rib. Bob makes Pauline promise not to hurt him when she sees what she’s playing for.

“If it’s a car, I’ll kill you!”

Pauline is playing for $10,000 in cash! Bob stands at a safe distance while she cheers.

But Pauline will have to start the game with just one dollar.

Today’s target price is $1.09.

Four of these six products are priced below $1.09 and will add a “0” to Pauline’s winnings. Two are priced above $1.09 and will end the game.

Bob asks Pauline to pick her first item, and she says the popcorn must be less than $1.09.

She’s right!

$10.00 prize display in The Price is Right's Grand Game segment, featuring a bright green and yellow background.

She gets moved up to $10 for her correct guess.

Her next guess is the Palmolive soap, which moves her up to $100…

…followed by the bowl freshener, which nets her $1,000.

Contestant and host at the Grand Game on The Price is Right, with a prize total of $1,000 displayed and grocery items under a target price of $1.09.

Now Bob tempts her. Pauline can take her $1,000 and sit down, or she can attempt to pick the final product under $1.09. If she’s wrong, she loses everything.

Pauline decides to risk it all… and she agrees with the audience yelling for her to pick the yams.

Before Bob can reveal the price, Pauline interjects “Let me move back, Bob, I might hurt you!”

Pauline chasing Bob Barker around the Price is Right stage after having won $10,000 playing Grand Game

WATCH OUT, BOB!

Pauline goes down in Price is Right history as the first–and most infamous–$10,000 Grand Game winner!

S9, Sep 19 1980

Olga wasn’t so lucky. She only won $10.

S9, Apr 24 1981
A box of Uncle Ben's long grain and wild rice displayed with a price tag of $1.29.

Within a year or two, the green price backgrounds would turn to a more legible yellow…

S11, Sep 17 1982
$1,000.00 prize display for the Grand Game on The Price is Right, with a target price of $1.35 shown below.

…two small cutouts were added to the reveal that would show a comma when appropriate…

S10, May 24, 1982

…and big winners would celebrated with a graphic similar to the one later used in the Showcase Showdown.

S11, Oct 21 1982

Poor Linda. She became the first known contestant to lose on her first pick, and win only ONE dollar!

This is Suzanne’s third show, and from the audience she’s already seen two people lose it all from the audience, so she chose to bail with $1,000. In the early 80’s, $1,000 was worth more than most One Bids… but $10,000 was worth more than most cars!

S14, Jan 6 1986
Grand Game display featuring a target prize of $10,000, with labeled sections for assorted grocery items on The Price is Right.

How grand! This reveal looks like something out of an old movie, no?

S23, Sep 12 1994

It’s the 23rd season premiere, and Sharon’s bet it all on the Lean Pockets being worth less than $2.60…

…and she’s right!

Doug Davidson S1, Jan 27 1995 (primetime syndicated)

What on earth is a circular saw doing in Grand Game?

$60 target price display from The Price is Right game show Grand Game.

The Doug Davidson version did not use grocery products, so games like Grand Game used small prizes worth $10-$100. Today’s target price is $60.

S27, Jan 26 1999

Oops! The price for Mrs. Buttersworth syrup accidentally fell open when the game was revealed!

Bob taps the syrup, and asks with a twinkle in his eye, “Do you see anything that you think might be less than three dollars?”

A contestant named Sean smiles while participating in a game on The Price is Right, set against a colorful stage backdrop.

“The honey!” replies Sean. An astounded Bob confirms, “You’re taking the honey?”

In fact, Sean picks three items under $3.00 that aren’t the syrup!

Bob, sure that Sean will take his automatic win, asks him to touch the final product. The crowd is chanting “SYRUP! SYRUP!”

Contestant preparing to play the Grand Game on The Price is Right, with a display showing a cash prize of $1,000 and a target price of $3.00 surrounded by groceries with their prices.

And Sean wanders over to the… CEREAL?

The audience is going into conniptions!

Finally, the crowd talks him into picking the syrup. Bob stops Sean before he can walk offstage. “When we revealed this game, didn’t you see that the price was hanging down?”

A young contestant named Sean smiling and interacting during a game on The Price is Right.

“I thought it was already picked!” Bob bellows, “By WHOM?”

S30, May 17 2002 (Primetime)

Beginning in the early 2000s, primetime episodes sweetened the pot by offering $20,000. Contestants started with $2.

S32, Dec 13 2003 (Primetime MDS)

For Bob’s 80th birthday, Larry King stops by the show to give the contestant advice.

S35, June 14 2007
Contestant selecting a grocery item on The Price is Right's Grand Game, with host Bob Barker nearby and the game's prize displayed behind.

“Somebody else wants a chance!” Bob teased Shirley a biiiiit too long before revealing the price, so he let her reveal it herself.

S37, Oct 21 2008

$10 is one of the highest targets ever offered for grocery products.

Do YOU think this soup might be under the $10 target? Drew certainly does!

S38, Oct 7 2009

Steven polls the audience, and they seem to think the baby cereal is under $4.75…

…they were right!

S41, Apr 23 2013

Grand Game got a makeover for Big Money Week 2013. And to ring in the new board, they’re starting Jamie with $10, and she’ll play for $100,000!

S41, July 4 2013

Of course, the game is still normally played for $10,000. Rather than hide a stagehand behind the prop, the displays are now monitors with animations.

S47, Oct 22 2018

Here’s what you DON’T want to see. The board turns red and zeroes out if a contestant goes for the top prize and loses.

S47, Apr 17 2019

Jarmonica celebrated her $10,000 win so hard, her boots scuffed up the stage floor!

S48, Dec 6 2019

In 2019, Grand Game got a new logo in an easier-to-read font, and the chase lights got additional touch-ups.

eBay auction, 2023

The original sign ended up on eBay, and has remained there for several years. Guess what price the seller set? It can be yours… if The Price is Right!

S41, Sep 4 2012; S45, Sep 1 2016; S48, Oct 10 2019; S50, Sep 15 2021; S50, Dec 31 2021; S51, Sep 19 2022; S51, Jun 26 2023
  • Grand Game being played for $40,000 to celebrate the 40th anniversary of The Price is Right.
  • Grand Game being played for $11,000 to celebrate the 11,000th episode of The Young and Restless.
  • Grand Game being played for $90,000 to celebrate the 9,000th episode of The Price is Right.
  • Grand Game being played for one million dollars to celebrate the 50th anniversary of The Price is Right.
  • Grand Game being played for $22,000 to celebrate ringing in the year 2022.
  • Grand Game being played for $51,000 to celebrate the 51st season of The Price is Right.
  • Grand Game being played for $33,000 to celebrate the final episode of The Price is Right taped at Studio 33.

Sometimes, Grand Game’s prize is raised to an unusual amount to celebrate a special occasion. Here are a few that have occurred over the years!

S52, Sep 27 2023

When TPIR moved studios in 2023, Grand Game was the first game ever played at Haven Studios, and the first in several years to be played in front of a full audience.

And Keri became the first to win $10,000 in the new studio! She also won her showcase, and $26,000 on the Big Wheel.

S53, Feb 17 2025

Ryan’s Price is Right journey began at 4:30 AM when he arrived first in line for TPIR’s 10,000th episode.

He was called, won his way up onstage, and because today every game has a “10” theme…

…was shocked beyond belief after he won $100,000! (Thanks to Ryan for the photo.)