Grocery Game
The first game on The Price is Right to be played with supermarket-level “grocery” products.
Five common grocery products are shown. A contestant chooses one product and the quantity of that product they wish to ring up. The contestant is shown how much their “purchase” is worth.
A model rings up the contestants’ purchases on an old-school cash register, and the contestant keeps making purchases adding to their total. If the contestant can total a cumulative bill between $20 and $22 without going over, they win a large prize.
Grocery Game is an proven classic, and it’s nearly impossible not to play along as the contestant gets closer and closer to their target. To this day the cash register remains an analog mechanical device.

S1, September 5 1972 – Present
Created by Imie Lane Camelli
S1, Sep 5 1972

Doti will be breaking in the Grocery Game! She has five items to use to get as close as she can to $7.00 without going over.

This freezer and color TV can be hers if she hits the winning range of $6.75 to $7.00!

Doti starts off by buying three packages of bacon.

Each package of bacon is 99 cents, for a total of…

$2.97, and she’s got about $4 left to go before hitting $7.00.

In the game’s earliest days, Bob gave contestants a $100 bill before the game as a bonus for staying under. They could quit the game at any time and keep the $100, but if they went over the $7.00 target, they lost everything. This rule was dropped by the game’s second week.

Her next purchase? Three cans of Campbell’s soup. Each can is 39 cents, for a total purchase of $1.17, which makes Doti’s running total…

$4.14. A calculator may be more efficient, but an old-school cash register whir keeping track of your total makes for MUCH better TV.

Doti’s next move is the Lipton Chicken Stroganoff, and she wants three.

Each one is 79 cents, for a purchase of $2.37… and adding that to her previous total makes…

$6.51. Doti’s 49 cents away from going broke, but 24 cents will win the freezer and TV.

Strategically, she’s left the two least expensive items for last. Dottie takes one can of dog food, and that can is worth…

33 cents! Hot dog!

Doti starts celebrating before the register can even finish ringing her up, because she knows her total is…

$6.84, and she’s a winner!
S1, Jul 12 1973

A display was added to the register that lit up either “WIN!” or “OVER” depending on the game’s final result. Vicki squeaked in just three cents under the limit!
S4, Jan 22 1976

As color TVs saw widespread adoption and TPIR shifted away from the brown set, a new table and sign was added to give the game a little bit more flair.

..don’t those new displays look like 3-D goggles?
S14, Oct 7, 1985

Dwight is in a tough spot. He’s used up four items and is at $6.61. He takes one pack of ramen, which is the only item left.

Bob decides to slow-roll the reveal… and before he can show the price, the register makes a click and a whirring noise…

Janice rang it up too early!
S20, Feb 7 1992

THAT’S the right sign. Inflation had made the game tougher, so the winning range increased to $20-$21 in 1990.
S30, July 12 2002 (Primetime)

Grocery Game was frequently played for rooms of furniture towards the end of Bob’s run. When Coast Guard member Melissa was shown that her prize was three rooms of furniture, you can see her smile slowly fade with each door…

Each is $4.75, so nine is…

…a BIT too much!
S39, Sep 21 2009

Beginning with Drew’s second season, Grocery Game began to get “fun” setups where all five products would have some sort of theme.
S44, Sep 21 2015

In Season 44, every contestant who played Grocery Game went over $21, so the following year the winning range was readjusted. It’s now $20 to $22.
S52, April 29 2024

Game producer Chris Donnan gave Drew a hint as to this game’s theme. “Annie’s” cheddar squares, “Chicago” steak seasoning, Friskies “cat” food…

James didn’t win, but he was exactly $10 away from “1776”!
- Buy quantities of other games with grocery products like Hi-Lo, Bullseye, and Hurdles
- See how the cash register actually works in the Classic Gallery
- Explore the other first five pricing games, including Any Number, Double Prices, Bonus Game, and Bullseye ’72
- Ring up the year 1972 in the Tiny Timeline
- Return to “Golden Game Gallery“

