Hole in One

Hole in One is of The Price is Right’s most iconic and popular games, and one of the very few where physical skill can guarantee a win.

Six grocery products are shown, each with a flag, along with a putting green with six lines. The contestant is tasked with ordering the six flags along the green from least to most expensive. The contestant gets to putt closer to the hole depending on how many grocery products they successfully string in order with ascending prices. If the contestant can sink their putt, they win a car!

Hole in One was a particular favorite of Bob Barker, himself a golfer, who loved giving contestants putting advice and implemented an “inspiration putt” as a way to flex his golf skills.

Scene from the game show The Price is Right featuring the 'Hole in One' game setup with a putting green, a contestant, and the host discussing the gameplay.
33rd pricing game to debut
S5, May 19 1977 – Present
Likely created by Jay Wolpert
S5, May 18 1977

A 1977 Chevy Nova Sedan worth $4,607 is at stake…

…and Judy will win that car if she can get a Hole in One!

Judy says she’s not much of a golfer, but she has played miniature golf! Bob assures her that the putt could be very easy…

…as long as she knows something about these six grocery products, sitting on giant golf tees! Her task is to order them from least to most expensive.

Judy says the juice and the cereal are the two least expensive.

She follows those with the moth crystals, the pantyhose, the putty cleaner, and the rubber preserver.

If Judy gets them all right, not only will she putt from the closest line; she’ll also win a $500 bonus! Otherwise she’ll putt from the point where the sequence breaks.

Moment of truth. The juice is 25¢, and the cereal is indeed more at 51¢…

…and the moth crystals are $1.49, and the hose is $2.79!

But the cleaner is only 69¢, so Judy will be putting from the fourth line.

She places the ball on the line, and with a drumroll…

…gives it a LITTLE too much mustard! Aww!

S5, Jun 23 1977

Bob Barker was an avid golfer, so early on he began performing an “inspiration putt” from the back line to give contestants an idea of how hard they would need to hit the ball.

S6, Sep 8 1977

To make up for the difficulty of sinking a putt with no practice, the game offered luxury cars early on. Here’s an $11,000 Cadillac Coupe de Ville!

S6, Jan 17 1978

Lynn got all six products lined up perfectly, winning $500 plus the chance to putt just 15 inches away from the hole! Bob nailed his putt, but can Lynn get a Hole in One?

She sure can! She won a $9,000 Buick! That’s a snazzy prize for 1978!

S10, Dec 1 1981

Golf ball backdrops were added to the product stand, and the drum roll effect was removed. Contestants now putt in focused silence.

S11, Apr 8 1983

Lorece had one of the most heartbreaking losses in Hole in One history. She played the grocery portion perfectly, but didn’t putt the ball hard enough!

1980-1989

  • A $500 flag in Hole in One from 1980, shaped like a yellow flower.
  • A $500 flag in Hole in One from 1981, shaped like a blue and pink flower.
  • A dark gold $500 flag from Hole in One in 1981.
  • A light gold $500 flag in Hole in One from 1983 with silver trim on the borders.
  • A gold $500 flag in Hole in One from 1986.
  • A $1000 flag in Hole in One used on primetime specials in 1986.
  • A gold $500 flag from $1983 without a ball at the top.

The $500 sign went through more iterations in a few years than most pricing games will go through in their entire lifetime.

S15, Aug 28 1986 (primetime)

To make the game easier, a primetime rule change allowed for TWO putts. If the contestant missed the first, they were given a mulligan.

S15, Feb 6 1987

The rule change carried over to the daytime version, and the game became unofficially known as “Hole in One (or Two)”.

Ernie won a Dodge Shadow off of this lucky bounce!

S18, Sep 14 1989

By the late 80’s, a new splitscreen shot covered all angles of the putting green.

The game also got a spiffy new sign. When needed, Bob could hit a button and transform the game from Hole in One…

…to Hole in One (or Two)!

S19, Mar 22 1991

Bob occasionally let models, crew members, or other guests perform the inspiration putt for him. Here’s producer Phil Wayne overshooting…

S20, Dec 2 1991

…and Janice giving one of the most incredible inspiration putts ever seen!

Bob and Janice had to investigate the green and check the tape. It turns out there was a small deformity in the ball, and Janice hit it at exactly the right speed to get it to change course.

Doug Davidson S1, Oct 14 1994 (primetime syndicated)

Doug Davidson’s version did not use grocery products, so contestants had to line up small prizes from $10-$300.

S20, Mar 19 1992

Ella might be the most fastidious player in the history of Hole in One. First, she insists on swapping out her putter for a shorter one…

Then she lines up her shot Arnold Palmer style, and takes a few practice swings…

…but NOBODY could have guessed how her putt would actually turn out!

Game Show Network promo, 1998

“Having trouble on the green? Just can’t sink that putt?” One of Game Show Network’s most memorable TPIR ads compiled Hole in One clips into a promo for a fake instructional video called “Golf Bob’s Way”! Not available in stores!

S38, Oct 21 2009

Although Drew was not a golfer, he carried on the tradition of the “inspiration putt”.

S38, Apr 21 2010

The ball even got custom Price is Right branding.

Today’s car is a restored 1964 Bentley, worth over $33,000…

…and Eric sunk that putt from the back row!

S42, Nov 19 2013

Jason, who works at a golf course, and graduated with a degree in turf grass management, can’t BELIEVE what he’s playing for…

…a 2014 BMW 640i convertible worth $87,000!

Jason nailed the pricing portion and collected the $500 bonus!

He’ll be showing up to work at the golf course in style! Jason’s win would become a key part of the montage played to warm up future contestants before tapings.

S43, Mar 27 2015

84-year-old Margaret used a very unusual putting style. She held the club in front of her, and pushed the ball forward.

It worked!

S50, Jan 6 2021

Protip: If you’re not sure where a product belongs, better to save it for last! One trap some contestants fall into is mixing up the two least expensive products, and having to to putt from the back line.

S48, Oct 8 2018

During Big Money Week, the game is sometimes played for cash, with a twist: sink a putt under regular rules for $20,000, or putt through a spinning windmill for $100,000.

S51, Feb 3 2022

Drew sprayed fake snow on Rachel as she was modeling a snowmobile…

…so Rachel got Drew back by tossing fake snow on him during his inspiration putt!

S53, Mar 18 2025

When Travis Britt, a professional golfer, made it onstage, he had the most incredible stroke of luck when Hole in One came up!

Drew: “Do they even allow these kinds of putters in professional golf?”

Travis: “Oh yeah, this is the Scottie Scheffler, baby!”