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Lucky Seven

The only game where a car is driven out on stage, and the second game (after Grocery Game) to use cash as a prop.

The contestant begins with seven $1 dollar bills. One at a time, the contestant guesses each digit in the price of the car, going from left to right. Correctly guessing a digit means that they keep all of the money they have; an incorrect guess means that for every number high or low the contestant’s guess was off from the actual number, they must pay a $1 penalty before moving on.

If the contestant loses all their money at any point, the game is over. But if they have any money left after revealing the entire price, they can buy the car for just one dollar!

Lucky Seven has been frequently played ever since its creation. It’s a relatively quick but often exciting car game, with unique strategy. Quite a few contestants have come down to the final dollar early and then plucked victory out of the air anyways!

A contestant plays the Lucky Seven game, standing next to a host as they reveal the price of a car displayed as $235, with a vibrant colorful backdrop.
15th pricing game to debut
S1, August 28 1973 – Present
Created by Frank Wayne
Strategy
Stats
FAQ
S1, Aug 28 1973
Contestant Lynda interacting with Bob Barker on stage during a 1973 taping of The Price is Right.

The Price is Right gives away many fabulous prizes, and Bob has a SPECIAL prize for Lynda… CASH!

A game show contestant named Lynda looks disappointed as she holds cash, preparing to play the game Lucky Seven.

SEVEN WHOLE DOLLARS WORTH!

A vintage yellow Chevy Vega displayed on stage with 'The Price is Right' logo in the background.

And if she has any of that money left at the end of the game, for just $1 she can buy this 1973 Chevy Vega!

Contestants prepare to play the Lucky Seven game on a game show stage featuring a large dollar sign graphic.

Lucky Seven’s her game. She’ll have to guess each digit in the price of the Vega, and she’ll have to come close enough to save at least one of her seven dollars by the end.

A game show host stands next to a contestant and a yellow car during a segment of 'The Price is Right'. The backdrop features colorful game show graphics.

Bob asks Lynda for the first digit in the price of the Vega, and she guesses a 3…

A game show set featuring the title "Lucky Seven" with a large dollar sign and the number displayed prominently.

…it’s a 2.

A female contestant smiles while holding a pen and interacting with the host on stage during a game show.

Off by one, so Lynda hands Bob $1 for her mistake.

A large display board for the game 'Lucky Seven' shows the digits '' prominently in the center, with the game's title at the top. The background is decorated with vertical lines and light bulbs.

Her guess for the next number was 8, so she’s off by two. Lynda hands Bob another $2. Two down, two to go!

Display board for the game 'Lucky Seven,' featuring the price 8 prominently.

Her guess for the third number? 8… and she’s EXACTLY RIGHT!

A contestant at a game show holding several dollar bills while looking at them with a focused expression.

Lynda makes sure all $4 remaining is accounted for.

A contestant on a game show holds cash while interacting with the host, both are engaged and expressive against a colorful game show backdrop.

Bob reminds her she can miss the final number by as much as three and still have $1 left to buy the car. Lynda takes the crowd’s advice, and goes right down the middle guessing 5…

Display board for the game 'Lucky Seven' featuring the price 83 in large digits.

She’s only off by two… she’s a winner!

A female contestant and a male host are celebrating next to a yellow car on the set of 'The Price is Right' in 1973. The background features colorful stage decorations.

She hands Bob $2 for being off by two, and $1 to “purchase” the car. She made it with an extra dollar to spare!

S4, Sep 10 1975
Contestant showing concern while holding cash during the game Lucky Seven on The Price is Right, with the host speaking to her.

Pamela’s not off to such a hot start. She’s lost $5 already, and she’s got to cover the final two digits with only $2 left. For the third digit, she takes a risk and guesses 9…

A game show scene with a contestant and host revealing the price of a car in the Lucky Seven game. The displayed price reads 1 against a colorful backdrop.

Yikes! Game’s over already!

A host stands on stage with a microphone, presenting the game 'Lucky Seven' while a colorful backdrop and a red car worth ,010 are visible.

$7,010 might be the meanest price ever used in this game.

S10, May 26 1983
Two contestants participating in the game 'Lucky Seven' with a display showing the price 6.

Lavon has guessed ALL THREE of the first numbers right on the nose! With $6 to spare, she’s practically guaranteed to win, as long as she doesn’t guess…

A game show scene showing the host pointing at the price of a car displayed in the Lucky Seven game with the digits 68 visible on the board.

…a zero. She had a win locked up, but somehow missed the last number by eight! One of the most painful moments in Lucky Seven history!

S11, Jun 21 1984
Contestant holds cash while interacting with the host during the game show 'The Price is Right'.

Charon, a college student, has promised her roommate in the audience that if she won a Pontiac Fiero, she’d give it to her… and that’s the EXACT model she’s playing for! She’s on the last number with $5 left, this should be easy…

A passionate contestant in a red shirt enthusiastically gestures with two fingers while shouting in a game show audience.

WHAT ON EARTH? Her roommate is saying 2 for the final number!

Audience member reacting with excitement and anticipation during a game show, wearing a red top and holding her face in disbelief.

You might be able to predict what happened next.

S15, Aug 21 1986 (Primetime)
A silver Trans Am displayed on stage at The Price is Right in a 1986 primetime special, with colorful lights and a backdrop featuring the show's logo.

They’re offering a Trans Am in primetime! Time for FIVE DIGIT Lucky Seven!

A game show set for 'Lucky Seven' featuring a host standing in front of colorful podiums displaying numbers 1, 3, and 2, with the show's name and dollar signs in bold lettering.

For these few primetime specials and very briefly in daytime, they experimented with giving the contestant the last digit for free. Keith’s got $5 left, and he says the third digit is 6…

Contestant standing in front of the 'Lucky Seven' game board displaying the numbers 1, 3, 8, and 2 in a colorful studio.

Um… they didn’t show the third digit!

A smiling contestant in a military uniform stands beside a classic car while Bob Barker speaks into a microphone on stage.

“Now Keith, what do you suppose is the FOURTH number in the price of the car?” Needless to say, he won!

S19, Mar 22 1991
Cathy leans into a silver car on stage during a game show, while Bob Barker speaks to her.

Cathy asked if she could take a look at the car before guessing an eight. Bob asked her what he saw that made her say eight; Cathy responded “It’s not fully loaded!”

Bob Barker enthusiastically speaking into a microphone in front of a colorful backdrop, with a car partially visible behind him.

“DO YOU MEAN TO TELL ME I’M GIVING AWAY AN UNLOADED TRUCK?!?!?!”

A game show host presents a contestant celebrating next to a silver pickup truck on stage.

When she nailed the first digit, she threw her money in the air, thinking she’d won! Not yet, Cathy, you still have three digits to go!

S26, Feb 12 1998
A contestant from The Price is Right, wearing glasses and a patterned shirt, appears focused while participating in a game show.

Glen set a record in 1998, nailing three digits exactly and winning Lucky Seven with $6 left!

A game show set featuring the words 'LUCKY $EVEN' with a price display showing '665', alongside a host and a contestant.

And this was the price… be honest, could YOU have won this car?

S32, April 23 2004
Close-up of a yellow car with a 'Price is Right' license plate, partially crashed into a green sparkly backdrop.

OOPS! Rachel crashed the Mustang into the door as she was driving it out!

Rachel Reynolds reacting on stage next to a bright yellow car, showcasing the thrill of the game 'Lucky Seven' from 'The Price is Right'.

She mistook the clutch for the brake!

S35, Jun 15 2007
Bob Barker stands near a red Corvette sports car on stage on his final episode with colorful graphics and numbers displayed behind him, indicating the game 'Lucky Seven'.

Bob’s final episode went out in style… Denise won a Corvette!

S37, Nov 3 2008

Uh oh… Taylor is down to his final $1, and he still has two numbers to go. His only hope of winning is to get both of them exactly right…

WOULD YOU BELIEVE IT?!? Taylor nailed them both!

S38, Nov 5 2009
A contestant on a game show stands next to a red car, while the Drew Carey them a stack of ,000 in a special playing of Lucky Seven.

For TPIR’s 7,000th episode, the game was played with seven stacks of $1,000.

S39, Apr 1 2011
A contestant driving a blue car onto the stage of a game show, with colorful banners and decorations visible in the background.

Yikes! Not again, Rachel!

(April Fools! The doors were prefitted with cardboard walls.)

S43, Apr 01 2015
Bob Barker enthusiastically interacts with a contestant holding cash, while a black car is visible in the background.

And April Fools 2015 surprised the audience by having a 91-year-old Bob Barker walk through the doors and host Lucky Seven before handing the mic back over to Drew. Lucky Seven would be the final game Bob ever hosted.

S47, May 31 2019
A jovial contestant smiles while standing next to a white pickup truck on stage, alongside a host and another woman holding a 'Winner' sign.

21 years after Glen’s record, Stephanie pulled off the impossible, and played Lucky Seven PERFECTLY. She nailed every single digit in this $24,635 Nissan Frontier!

S51, Oct 31 2022
A game show setting featuring two boats: a sleek white sailboat with a red sail on the left, and a pirate-themed boat on the right, complete with flags and decorations. A contestant poses on the sailboat while a host engages with the audience.

Arrgh! Halloween 2022 had a pirate theme, and what better prize be befitting a pirate than a sailboat?

A game show set featuring the 'Lucky Seven' game with a pirate-themed set piece, a contestant, and a host. The backdrop displays the price of 6 prominently.

Aye, matey, we be goin’ back to the roots of ye olde four-digit Lucky Seven for this here playing!

S53, Feb 26 2025
A contestant appears excited while standing next to a white car on the set of The Price is Right, with a host holding cash and a large display showing '10,000' in the background.

For the 10,000th episode of The Price is Right, Elizabeth is not only playing for a Mustang…

A contestant smiles while standing next to a car on the stage of a game show called Lucky Seven, with dollar signs and bright lights in the background.

…she also gets an extra three dollars to play with!