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Most Expensive

The first ever “multiprizer” on The Price is Right, where a contestant can win three prizes with a single decision.

Three prizes are shown, each labeled #1, #2, and #3. All the contestant has to do is pick out which is most expensive, and they win all three prizes.

Most Expensive is one of TPIR’s most frequently played games as a quick way to give the contestant a fish stew of assorted prizes. On TPIR’s first season it served as one of the three original “quick” games along with Double Prices and Clock Game. Most Expensive has been played more times than any other pricing game except Double Prices.

A contestant excitedly hugs the host during a game of 'Most Expensive', with three prize displays labeled 1, 2, and 3 in the background.
9th pricing game to debut
S1, October 16 1972 – Present
Likely created by Jay Wolpert
Strategy
Stats
FAQ
S1, Oct 16 1972
A contestant, Tom, is smiling while standing next to Bob Barker, who is explaining the rules of the game on a colorful set of The New Price is Right in 1972.

Bob explains to Tom that he has a chance to win not one, not two, but THREE prizes…

Two presenters showcasing three prize options labeled #1, #2, and #3 on a game show set, featuring a sewing machine, a refrigerator, and a catamaran.

A sewing machine, a refrigerator/freezer, and a catamaran!

A game show host speaks to a contestant named Tom on stage of The Price Is Right, with colorful backdrop and game show elements visible.

All Tom has to do is pick the most expensive prize.

A game show model presents a sewing machine, standing next to a large sign labeled '1'.

Is it number 1, the sewing machine…

Two game show models presenting a refrigerator, with one model pointing to it and the other posing beside it, against a colorful game show set backdrop.

…number 2, the refrigerator/freezer….

A contestant stands next to a catamaran showcasing its colorful sails during the game 'Most Expensive.' The backdrop features a large number 3.

…or number 3, the catamaran?

A game show set featuring three prize displays labeled 1, 2, and 3. Contestants can choose between a sewing machine, a refrigerator/freezer, and a catamaran, with a host pointing towards the prizes.

Tom says number 3, and number 3 is lit up to signify his choice. Let’s see if he’s right!

9 price tag displayed near a sewing machine in a game show setting.

Number 1, the sewing machine, is only $429…

A contestant points to a price tag showing 4 in a game show setting.

…and number 2, the refrigerator/freezer, is $514. If the catamaran is more than $514, Tom’s won everything on stage.

5 prize label displayed in game show setting.

Awww! Turns out number 3 was the least expensive.

S4, Oct 16 1975
Contestants stand beside three prize podiums labeled 1, 2, and 3 during the game 'Most Expensive' on a colorful set.

TPIR made some major set upgrades when preparing to expand to an hour in 1975, and those upgrades included Most Expensive. Finally, no more sharing sets with Five Price Tags.

Contestants interacting with three prize displays labeled 1, 2, and 3 during the 'Most Expensive' game on 'The Price is Right'.

Nancy has chosen the encyclopedia set; if you look closely you can see number 2 is lit up.

S12, Apr 23 1984
A model points to a sign for Niagara Falls while standing next to a game podium labeled '1' on the set of The Price Is Right.

On occasion, Most Expensive is played using all three doors. It’s a romantic trip to Niagara Falls…

A model showcases the prize number '2' for a trip to Kauai, standing in front of a tropical backdrop with palm trees and a beach.

…a fabulous trip to Kauai…

A model stands next to prize number 3 in the game 'Most Expensive' on The Price is Right, with a backdrop featuring a vibrant illustration of Cancun.

…and an exciting trip to Cancun!

S20, Oct 15 1991
A game show set featuring three podiums labeled 1, 2, and 3, showcasing different prizes, with a host and two contestants.

The “shoe podiums” were replaced in the mid-80s with “Victorian podiums”. Excited contestant Melanie has chosen number 3, the motorcycle…

A joyful moment on a game show, featuring a host embracing a contestant in excitement.

…she’s won!

S35, Sep 18 2006
A contestant in a Las Vegas-themed shirt participates on stage with a host during a game show. A colorful backdrop and a lively audience are visible.

On Season 35’s premiere, Bob tells Carolyn she’s going to be playing Most Expensive before the doors open. But she’s not just playing for any three prizes…

A model in a red dress triumphantly poses next to a blue PT Cruiser, with the number 1 displayed in the background.

A Chrysler PT Cruiser!

An orange Jeep Wrangler showcased on a game show set, with a smiling model standing next to it, highlighting the prize number two.

A Jeep Wrangler!

A woman in a sparkling dress stands next to a black Chevy Malibu, posing with a hand raised beside a colorful balloon arch with the number 3 displayed.

And a Chevy Malibu!

S37, Apr 1 2009
Contestants stand beside three grandfather clocks labeled 1, 2, and 3, as part of the 'Most Expensive' game on TPIR.

Not to be outdone, April Fools 2009 offered not one, not two, but THREE grandfather clocks!

S38, Feb 18 2010
Contestants showcase three prize options in the game 'Most Expensive', with numbered displays and a host presenting.

By 2010, the game was on its fourth set. Rumor has it that former announcer Rich Fields ended up with the decommissioned pink and blue ones.

S42, Jan 8 2014
George Gray The Price Is Right smiles while holding a sign displaying the number 58, set against a colorful game show backdrop.

Announcer George Gray began helping out with prize modeling duties for number 3.

After winning, Kalyn is so excited to run towards George and hug him, she trips on the game’s logo…

A male contestant is being helped by two women on stage, one appears to be assisting him while he appears to lose balance, creating a moment of excitement during a game show.

…and barrels into George, knocking him into the TV she just won!

S43, Jan 5 2015
George Gray lies on the ground next to a treadmill, holding a microphone and looking amused.

George CANNOT catch a break in this game. He slipped and fell off the treadmill he was describing!

S51, Feb 24 2023
Models standing in front of three prize displays, labeled #1, #2, and #3, in the game show 'Most Expensive'.

Three years after Kalyn’s “trip”, the carpet was streamlined a bit.

S52, Apr 16 2024
Three prize displays for the game 'Most Expensive', featuring a treadmill for prize #1, a stainless steel grill for prize #2, and a podium with a contestant for prize #3. The backdrop includes large numbers indicating the prizes' order.

When TPIR moved to Haven Studios in Glendale, tighter space meant a few of the backdrops had to be downsized. The gameplay, of course, remains tight as ever.

  • Do you want Number 1: to visit the Golden-Road FAQ on Most Expensive?
  • Maybe you want Number 2: to go to the Tiny Timeline to see thee year 1972?
  • Or maybe you want Number 3: to see other multiprizers like Easy as 123 and One Wrong Price?
  • Return to “Golden Game Gallery“