Professor Price

The shortest-lived pricing game ever played on The Price is Right, featuring an animatronic “professor” and general knowledge trivia questions. Played for a car.

The goal was to get three correct answers before getting three incorrect answers, as tallied on the fingers of Professor Price. Bob alternated between asking the contestant a general knowledge trivia question, with the answer being a digit 1-9, and asking whether that digit belonged in the price of the car.

The idea seems to have been to expand the types of gameplay elements a pricing game could include as Hole in One, Card Game, and others had done. Bob performed a Truth or Consequences style bit by asking the puppet questions before the game began, who “emoted” in response to Bob’s questions.

In any event, Professor Price was flunked after two playings, general knowledge trivia questions never reappeared on TPIR, and the experiment has gone down as one of the most bizarre pricing games in history.

A scene from The Price is Right featuring the Professor Price game, with an animatronic professor at a colorful game setup and a contestant standing beside the host.
36th pricing game to debut
S6, November 14 1977 – S6, November 21 1977
Likely created by Frank Wayne
S6, Nov 14 1977

James has made the mistake of giving Bob material to work with! A girl in the audience shouted “I hope James wins a car!” during the commercial break. Trouble is, it wasn’t his wife…

Well, play for a car he shall! A 1977 Camaro Malibu!

Cue “Pomp and Circumstance!” James will be tested by Professor Price, and Bob will test the puppet. You can see the stagehand’s arm behind the prop!

“Professor, you will agree that a young man who has a wife and a girlfriend needs all the help he can get, right?”

The professor will keep James’ score. Correct answers on the right hand, incorrect on the left.

Question one. How many ounces in a half pint?

The audience begins to shout help, but Bob shushes them, saying James must figure it out on his own. James says eight…

And he’s right! The puppet only had four fingers, to prevent flipping the bird.

Question two. Here are the last two digits of the car, does that eight belong among the first two digits?

James says no, and the professor’s eyebrows shoot up in anger. Turns out eight was the second digit.

Let’s try again. How many runs in a grand slam home run? James says four…

…and he’s right! Two right, one wrong.

Uh oh! James says that four was NOT the first digit in the car, and he was wrong.

All that matters now is whether James knows how many face cards are in each suit of a deck of cards…

…and he’s a winner! The set goes haywire!

Before they leave, Bob asks James whether he will be driving home with his wife or his new girlfriend. “My wife!”, cheers James.

S6, Nov 21 1977

Here’s Professor Price a week later on his second (and final) playing. The crew member has done a better job hiding, but now the extension cord is visible.

“Deborah is a very sweet girl, wouldn’t you agree, professor?” The puppet nods. “So you’ll help all you can, won’t you, professor?”

The stagehand misinterpreted the question, and the puppet begins angrily shaking his head before switching back to a nod. Bob covers for the flub with “No, you see, he can’t help you, you’ll have to win on your own.”

For this playing, Deborah will draw her questions at random. “Don’t look at it, the answer’s on it!”

How many stars indicate the rank of a lieutenant general? Deborah incorrectly guesses four, but the answer is three.

But she correctly guesses that the three does not belong in the first two digits of the car’s price.

Peace, man! Deborah knows Abraham Lincoln appears on the $5 bill…

…and she wins when she correctly guesses the five appears in the price of the car!

Deborah can’t believe it!

The owl is about to fly away!

Bob throws to break with “I have a hunch that Professor Price will become a very popular fellow!” The game was immediately pulled and never seen again.

The Price is Right Decades (2011), PS3

After years of being an internet punchline, “Professor Price” became one of six retired games added to Ludia’s “The Price is Right Decades” video game for Wii/Xbox 360/PS3.

The video game puppet looks no less creepy than the actual one!