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Temptation

A second revision of Double Digits, played for a car and four other prizes.

A car is shown, along with four other “gifts”. Each “gift” has two unique digits in the price, and the contestant must decide which is the next digit in the price of the car. (For example, a $599 gift would mean a choice between either 5 or 9.)

After all four gifts are shown, and the contestant’s prediction of the car’s price is filled in, they must decide whether to keep all the “gifts” and give up on the car, or to risk everything on their car price. If they risk it and every digit in the car’s price matches their guess, they win the car AND all four prizes, but if even one mistake is made, they lose everything!

These days, the gifts in Temptation are usually worth thousands of dollars, making it tough to decide whether to bail out or go for the car. Temptation is among most difficult car games in active rotation, but the high risk and reward involved make it worth watching.

A scene from the game show 'The Price is Right', featuring the game 'Temptation'. The contestant appears concerned while standing next to the host, with a game board displaying the numbers 2628 and a blank space. The colorful set includes the show's logo in the background.
16th pricing game to debut
S1, September 7 1973 – Present
Likely created by Jay Wolpert
Strategy
Stats
FAQ
S3, Jan 28 1975
A model in 1975 poses next to a light blue AMC Hornet Hatchback sports car on a colorful game show set.

Lynn can win this AMC Hornet Hatchback sports car…

Contestant and host interacting in front of the 'Temptation' game board on 'The Price Is Right'.

…if she makes wise choices when faced with Temptation!

A model presents a Peterson Safety Shell car seat, showing its features and design.

Lynn, vacationing from Idaho, gets four gifts to welcome her to California. The first gift is a car seat…

price tag being held alongside a green backdrop in a game show setting.

…and it’s $35. Either the 3 or the 5 will be the first number in the price of the car.

A hand pointing at the digit '3' on the 'Temptation' game board, which features a green and orange design along with a dollar sign and empty slots for displaying numbers.

Lynn says the 3 is the first digit, and Bob puts her guess on the board to keep track.

price tag next to a calculator on a game show set.

Her second gift? A $70 calculator… and Lynn chooses to put the 7 on the board.

Contestant celebrating with the host on the set of the game show "Temptation" with a display of prizes in the background.

Now we’re talking! A $499 cabinet sink! Lynn keeps the 4…

0 prize tag next to a hand holding an open box containing a luxurious watch.

And of the 1 or 0 in this $100 watch, Lynn decides to end the car’s price with 0.

A contestant and host are engaged in the game 'Temptation,' with prizes displayed including a car and several gifts, set against a colorful game show backdrop.

Bob has offered Lynn $704 in gifts. She can take them back to Idaho, no questions asked. Or she can risk everything, hoping the car is actually $3,790…

A contestant excitedly celebrates during a game show, holding up a name tag while conversing with the host.

Lynn’s choosing to risk it all and go for it!

A contestant points to the game board for 'Temptation' showcasing a total of ,950 and a three-digit guess of 379.

Bob, a master of suspense, slow-rolls the reveal on every digit. She’s gotten the first three right… all she needs is the zero to win the car…

A joyful woman with long hair is celebrating with a man, both showing expressions of excitement and happiness.

…AND SHE GOT IT! Lynn’s won the car and all four prizes! $4,494 is a huge haul for 1975!

S1, Sep 7 1973
A female contestant stands beside two large appliances, showcasing a 0 price tag, with a pink car displayed in the background.

When Temptation debuted, some three-digit prizes had three choices. Eventually they were only used for the (usually obvious) first digit, or phased out entirely.

S5, June 16 1977
0 cash displayed on a game show stage with bills in the background.

Ooh la la… it’s the universally appreciated gift of CASH!

S8, Feb 4 1980
A contestant and host standing in front of the 'Temptation' game board displaying the price of 21 and partial digits for the contestant's guesses.

Charlene bailed with $1,398 of gifts, but Bob insisted on seeing if she was right anyways. Did she make a mistake by bailing?

A contestant watches as the host points to the game board labeled 'TEMPTATION', displaying the numbers 21 and 20 during a game show.

Whew! She got the last digit wrong, and bailing out was the right move!

S12, Dec 22 1983
A contestant participates in the game 'Temptation' on The Price is Right, with a game board displaying the digits 937 and a target price of ,975.

Heather went for the car… but the last digit got stuck when Bob tried to reveal it!

A contestant interacts with the game board labeled 'TEMPTATION' while a host stands beside her in a studio setting for 'The Price Is Right'. The board displays possible prices.

Heather takes matters into her own hands and bangs on the board several times to see her win!

S16, May 2 1988
A large fishbowl filled with crumpled dollar bills, displayed on a pink background.

The famous fishbowl of cash! For occasions when you can’t find a gift with specific numbers. Today it’s worth $366!

A game show host points to a pricing board labeled 'TEMPTATION' while a contestant looks on, with the displayed guess price 60 and the reveal reading 6.

The board got a pink paint job in 1988, but a paint job won’t stop Bob from teasing the contestant with the final reveal!

S27, Dec 14 1998
A contestant and host Bob Barker stand in front of the Temptation game board on 'The Price is Right', showcasing the game's branding and the current digit placeholders.

When 5-digit cars became permanent, the first digit was given free and revealed by default.

S37, May 7 2009
A model holding a sign displaying '78' next to a screen labeled 'MAUI', with a car partially visible in the background.

WOW! Would YOU risk a $7,778 trip to Maui for a car?

Game board display for 'Temptation' showing the number '18755' with four illuminated slots for digits.

Christina bailed with the prizes… but she had four of the five numbers right. Do you suppose they would have repeated digits for the last two numbers?

A game show host points at the price display for the Temptation game, featuring the numbers 18755 and 18745. Contestant stands nearby.

Nope! Enjoy Maui, Christina!

S38, Mar 26 2010
Contestants discussing their strategy in the game 'Temptation' on stage, with the game board displaying the current digits for the car's price.

Temptation got a swanky new gold and chrome set in 2010.

A game show set featuring the game "Temptation" from The Price is Right, with a contestant and host discussing results, surrounded by prizes including a motorcycle and cash display.

Take $4,042 worth of gifts, or risk it all for the Chevy HHR?

S42, Nov 18 2013
A contestant waves from the roof of a silver Porsche sports car on a brightly lit stage.

How about a PORSCHE 911 CARRERA? Worth over $90,000!

Contestant celebrating in front of the Temptation game board displaying the number 92745.

AWWWW! Josephine bailed when she had everything right! Easily the most painful bailout ever seen in this game.

S49, Dec 8 2020
A contestant stands next to the game display for 'Temptation' on a game show set, with a host and various prizes including a car and gifts.

Prizes were socially distanced during episodes taped in 2020.

A contestant named Shaun enthusiastically participates in a game show, wearing a humorous T-shirt that reads, 'WITH A BODY LIKE THIS, WHO NEEDS HAIR?'

“I want the car… but my daughter is learning to drive, and I know she’ll wreck it. I’m taking EVERYTHING HERE! She likes music, so I’ll give her the turntable.”

Drew Carey with a beard and glasses is speaking into a microphone on a colorful game show set.

“Sorry, Sydney, you lousy driver! You don’t get a car, you don’t get cash… you’ll get a turntable with TWO albums! Enjoy ’em!”

S53, May 23 2024 (Primetime)
A white Maserati SUV displayed on a colorful set, part of a game show set-up.

WOW! An $80,000 Maserati offered in primetime!

Contestant interacting with host in the Temptation game show setup, showcasing a white car and various prizes.

Would you take $13,000 worth of prizes… or RISK THEM ALL for a chance at winning a Maserati?

Audience members cheer and celebrate in a lively game show setting, with one person performing an enthusiastic gesture in the foreground.

The audience is screaming “GO FOR IT”, but Samantha’s dad is saying to bail!

A contestant named Samantha smiles nervously while competing on a game show, wearing a colorful tie-dye shirt and holding a name tag.

Samantha doesn’t think the crowd would steer her wrong… she’s going for it!

A game board showing the number sequence 86395 in a pricing game, with the dollar sign icon displayed on the left.

AND SHE GOT IT!!!!

Contestant reacts emotionally during the game of Temptation on The Price is Right, wearing a colorful tie-dye shirt.

Samantha’s won almost $100,000! The biggest Temptation winner ever!