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Ten Chances

The first car game on The Price is Right to be played for a prize “package”. Played for a two-digit prize, a three-digit prize… and a car!

One at a time, the contestant must guess all three prices with Ten “Chances” to write a price on a card on the game board. They must win a smaller prize before going on to a bigger one. As a hint, each prize’s scrambled digits are shown, along with one extra digit.

Ten Chances has a great buildup as each chance ticks down. It’s one of the games that can get even the most cool-headed viewers and audience members to shout advice at the contestant trying to puzzle it out.

Loyal viewers know that there has been one key trick to the game, a seemingly obvious hidden rule behind the prices that many contestants can’t figure out… but we won’t spoil it here! Can YOU figure it out?

A Price is Right contestant stands excitedly beside a game board labeled '10 CHANCES', featuring spaces for three prizes: a heating pad, balance boards, and a car.
21st pricing game to debut
S3, July 15 1975 – Present
Created by Roger Dobkowitz
Strategy
Stats
FAQ
S3, Aug 22 1975
A woman in a yellow dress stands with arms outstretched next to a silver television, a potted plant, and a table with a beverage dispenser, against a beige wall with decorative art.

Jerome can win three wonderful prizes! A slow cooker and a color TV! Wait, that’s only two…

A vintage red Chevrolet Vega Hatchback showcased on a game show set with colorful backdrop and a female host enthusiastically presenting the car.

AND…how about a Chevy Vega Hatchback?

Contestant standing beside the 'Ten Chances' game board with several price slots visible on the set of The Price is Right in 1975.

Jerome will have Ten Chances to win all three prizes! He’ll have to nail all of three prices exactly.

Display board from Ten Chances game showing the price for a slow cooker as 573 and a color TV placeholder.

The price of the Slow Cooker has two of these three digits.

A contestant in a gray suit selects a number on a colorful game board during a pricing game on The Price Is Right, while the host observes.

Jerome says it’s $35… and he’s right! First try!

A game board displaying the prices , 06, and a guess of 0, with a contestant partially visible on the left.

On to the Color TV! Jerome tries $640…

A contestant in a suit appears puzzled while viewing a game board for the 'Ten Chances' game on The Price is Right, featuring displayed prices and a car prize.

Nope! The buzzer sounds, and the boards slide down. He’ll have to try again.

A game show scene featuring a host and a contestant interacting at a pricing game board, with prices displayed and game elements visible.

It takes him four chances. Five chances left to win the car…

Ten Chances game board displaying scrambled digits for a car price and two other prize prices on The Price is Right.

Four digits in the price of the car… but which four?

Contestant contemplating his next guess in the Ten Chances game on The Price is Right, with game board showing various price options.

Last chance… Jerome studies his previous guesses, wondering what he hasn’t tried yet…

A lively crowd of enthusiastic audience members at a game show, with one woman in the foreground joyfully cheering.

His wife is yelling advice…

Contestant's guess of 50 displayed on a card next to the actual price of 50 in a game show setting.

…and Jerome gets it on the last chance! What a finish!

S4, Nov 26 1975
A contestant participates in the 'Ten Chances' game on The Price Is Right, with the host revealing a card indicating a price of 0 and a car prize.

The “right price” display very quickly became blue to differentiate it from the mixed-up false price.

S12, Mar 23 1984
Contestant deliberates while host points at price options on the game board for the 'Ten Chances' game on The Price is Right.

Mickey’s got the first two on the first try! Bob says nobody’s ever got it in three guesses before…

A contestant celebrates enthusiastically after correctly guessing a price during the game "Ten Chances" on The Price is Right, with the host smiling beside him.

…there’s a first time for everything! Mickey earned a spot in the Price is Right history books!

S11, June 20 1983

Bob would sometimes put a dawdling contestant on a 10 second time limit per guess. Usually it was an empty threat to hurry the contestant along… but in rare cases, the crew enforced it via foghorn.

S20, Jan 6 1992

When cars shifted to five digits, the car shifted to using all five scrambled numbers.

S29, Nov 1 2000

Daniel won the first two prizes by default when an electrical short caused the scrambled digit cards to drop early. “I love it, I haven’t had to do a thing!”

A contestant and the host of 'The Price is Right' stand beside the game board for 'Ten Chances', with the contestant looking excited while the host holds a microphone.

Bob is astounded! Daniel won a free van!

Daniel celebrating with a raised fist while standing next to the host of a game show, both appearing excited within a colorful game show set.

As if that weren’t enough… Daniel automatically won the Showcase Showdown after the first two spinners went over! Daniel is the only known contestant to make it to the showcases by doing absolutely nothing!

S34, May 1 2006
Joy prepares to play one of the most infamous Ten Chances games of all time on The Price is Right.

Joy is among the most infamous Price is Right contestants of all time. She’s struggled all game, and is down to her final two chances.

Joy scribbles all over the Ten Chances board while Bob Barker shouts "NO, Joy! You've used the one twice!"

“NO, Joy! You’ve used the one TWICE!”

Bob Barker sits on the Ten Chances set after Joy miraculously wins at the last second.

Somehow… some way… against all odds… she stumbled into a win at the last chance! Bob is so shocked he has to sit down!

Bob Barker is exasperated that Joy has won Ten Chances at the last second

His expression says it all!

S37, Jun 23 2009

Ten Chances’ prizes have an iconic reveal. Present the two smaller prizes first, than have the backdrop split apart to reveal the car!

A host kneels beside a contestant, who is on the floor looking for a hidden item during the game Ten Chances on The Price is Right set.

Bridget won it all in just five chances!

S39, Sep 23 2010
A contestant and host participate in the Ten Chances game on The Price is Right, with a game board displaying the prizes and the contestant's guesses.

Wow! Ten Chances (now “10” Chances) got a significant remodel in 2010. Wicker is out, blue and green is in!

S49, Mar 4 2021
A board displaying the numbers 507 and 07, with a contestant's hand writing on a card, while a prize labeled 'POWER TOOLS' is above.

Alyssa locked in her guess of “07” before Drew could say “Are you SURE?” (Yep, she was wrong.)

S51, Feb 1 2023 (Primetime)
A host in a sparkling dress stands beside two massage chairs on a colorful game show stage, showcasing the prizes.

Tonight we’re going to see if Joezen, a TPIR superfan, can win a board game, some zero gravity chairs…

A model poses beside a white Acura car on a brightly colored stage with decorative lights, wearing a sparkling blue dress.

…AND this Acura Integra!

Contestant celebrating enthusiastically on stage during the Ten Chances game on The Price is Right, with a blue and green game board in the background displaying various prize amounts.

Of course Joezen won it all! He knows the hidden rule! Have YOU figured it out?

S50, Feb 25 2022
A contestant participates in the '10 Chances' game on The Price is Right, with a game board displaying price options and a black car in the background.

Dream Car Week 2022 played 10 Chances for an AUDI, worth more than $100,000…

A blue game board displaying the numbers 9, 1, 5, 0, 2, and 3 in yellow, used in the game 'Ten Chances' on The Price is Right.

…but how much more? Melissa has five chances left to figure it out!

A contestant celebrates excitedly while standing next to a game board with various price options on display during a car game segment of The Price is Right.

CAN YOU BELIEVE IT?!?!? Melissa won it on her FIRST TRY! As of this writing, this Audi e-tron GT Quattro is the third most expensive car ever given away on The Price is Right.

S51, April 19 2023
A Price is Right contestant named Tony Harrison, wearing a black shirt, claps and shows excitement while playing Ten Chances.

TPIR superfan Tony Harrison, founder of tpir.tv, gets a chance to crack Ten Chances.

Tony Harrison excitedly celebrates while pointing thumbs up after playing Ten Chances perfectly on The Price is Right.

AMAZING! Tony got it in just three tries! The first perfect playing to ever happen in Drew’s tenure!

S53, Mar 4 2025

Oops! Drew gave away free appliances!